On March 24, 2020
By Lauren |
In Uncategorized

How Distilleries and Drink Brands are Supplying and Inspiring Through a Pandemic

Line-inducing restaurants are now giving out their coveted meals for free. Distillers are focusing their efforts on creating sanitizer instead of booze. And now, one of the rarest whiskey collections is now available for purchase. COVID-19 has drastically changed the way food and beverage companies are approaching business—now, our favorite distillers, brewers, and bar/restaurant owners […]
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On February 28, 2020
By Karen |
In Marketing

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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On December 27, 2019
By Karen |
In Uncategorized

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]
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On December 1, 2019
By Karen |
In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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On November 20, 2019
By Karen |
In Photo

NEW! Starter Photo Package

In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 […]
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On October 23, 2019
By Karen |
In Small-Batch Maps

Map Products and Track Customer Searches with Small-Batch Maps

Every month, open your inbox to a list of stores and locations where consumers are searching for your products. We’re excited to announce the launch of Small-Batch Maps, a web-based app for mapping your products on your website. The subscription-based software for distilleries and the beverage industry is compatible with WordPress, Squarespace, and any other […]
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On September 26, 2019
By Karen |
In Marketing

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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