On October 20, 2021

By Clare Goggin Sivits |

Checklist for a New Product Launch from An Alcohol Marketing Agency

You spent a lot of time and energy bringing your product to fruition. But once crafted and bottled, that spirit has to get in front of the right audience. That’s where the product launch marketing plan comes in. Once identified, the distillery’s gotta track that audience down. Who are these people, where do they live, […]

On October 10, 2021

By Clare Goggin Sivits |

In women in distilling

Women In Distilling: Ali and Sam Blatteis of Home Base Spirits

The road to whiskey for Ali and Sam Blatteis took a lot of interesting turns. When they finally arrived, they were ready to throw the door open and make it accessible for everyone. That’s exactly what they’ve done with Home Base Spirits, located in Berkeley, California. The twins from Oakland, California always intended to open […]

On September 7, 2021

By Karen |

In Ads, Uncategorized

Case Study: Increased Sales Through Ad Campaigns with High-Proof Creative

How we increased sales through ad campaigns for our client, Bull in China.

On June 30, 2021

By Clare Goggin Sivits |

In Branding, Uncategorized

Tips for Working with an Alcohol Branding and Marketing Agency

After spending years developing your product, at some point, you need to spread the word about those spirits. That means honing in on brand identity, creative style, or overall marketing strategy. Since most distillery employees will spend the bulk of their time on spirit and recipe development and production processes, it may make sense to […]

On June 30, 2021

By Karen |

In Distillery Marketing

Re-Opening Your Distillery Tasting Room? Don’t Forget to Update Your Digital Presence

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, […]

On April 6, 2021

By Clare Goggin Sivits |

In Digital Marketing, Uncategorized

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account. Want to get a leg […]

On February 24, 2021

By Clare Goggin Sivits |

In Email Marketing, Uncategorized

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers. Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]

On January 22, 2021

By High-Proof Creative |

In Digital Marketing

How to Incorporate E-commerce into your Distillery’s Marketing Plan

In 2020, we learned that consumers are open to buying nearly anything online — including liquor. For so long, distilleries and spirits manufacturers were forced to deny the cross-country consumers’ requests to get their products. As you likely know, shipping liquor can be a challenging legal task. That is still the case in many ways, […]

On January 18, 2021

By High-Proof Creative |

In women in distilling

Women in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]

On October 8, 2020

By High-Proof Creative |

In Design, Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]

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