A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients. Every designer, of course, grooves in their own way, finding inspiration in different […]

On July 4, 2022

By Clare Goggin Sivits |

In Branding, Distillery Marketing, Marketing, Photo

How to: Use High-Quality Photography to Elevate Your Brand

Consumers want to see what your distillery has to offer. Literally. Visuals and images catch an eye a lot more frequently than simple copy on their own. In fact, studies have shown that when a photo accompanies a message, readers remember 65 percent of the information (compared to just 10 percent with text only). It’s […]

On September 10, 2018

By Michael Jonas |

In Branding

Distillery Trademarks: Q & A with Attorney Michael Jonas

I first met Michael Jonas of Rational Unicorn Legal Services LLC when I attended his seminar in Portland about trademarking. It’s one aspect of distilling that I know often comes up: distillery trademarks. Should you trademark your name, your logo, your products? If you have a Certificate of Label Approval (COLA), that approval isn’t that going to […]