On November 19, 2025
By Karen |
In Branding

High-Proof Creative Leads Design for John Lee Hooker Legacy Spirits’ New “Strings of Legacy” Kentucky Bourbon Collection

We are proud to announce our creative leadership behind the label and packaging design for John Lee Hooker Legacy Spirits’ newest release: the Strings of Legacy: Kentucky Bourbon Collection. We also designed the original Boogie Chillen’ Bourbon “1948” label, establishing the brand’s visual foundation and continuing our long-standing partnership with the Hooker family. The Strings […]
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On March 20, 2024
By Courtney Kittel |
In Branding

Liquor Brands That Rock: Spirits Rooted in Music

In a world where music moves us in ways nothing else can, it’s no surprise that the rhythm of a catchy tune can strike a chord deep within our souls. From the anthems that define our youth to the melodies that soundtrack our most memorable moments, music has an undeniable power to unite, inspire, and […]
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On February 18, 2024
By Clare Goggin Sivits |
In Branding, Content Marketing, Design, Digital Marketing

Why’s Non-Alcohol Marketing So Easy?

When it comes to liquor marketing, distilleries and other spirits brands navigate endless mazes of regulations, limitations and public scrutiny. Each time a marketer weaves or ducks around another challenge, it’s a harsh reminder that marketing non-alcoholic beverages can be a far easier job. Since we’ve worked with a variety of brands across the craft […]
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On June 12, 2023
By Clare Goggin Sivits |
In Branding, Marketing

The Key to Beer Branding and Marketing

The ingredients you need for your beer – they’re pretty standard and straightforward. You know you can craft a fine beverage with just grain, hops, yeast and water, drawing out the citrus or malty flavors as needed in the process. However, brewing up a good marketing and branding strategy for your brewery? That pulls a […]
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On May 26, 2023
By Clare Goggin Sivits |
In Branding, Marketing

7 Key Ways to Market and Brand Your Winery

A bottle of wine is not just crafted but it’s grown, aged and carefully packaged for a specific consumer. Winemakers painstakingly create a product over months and years, hoping that it will be received by wine lovers with open arms. But it takes a solid wine marketing plan to bring those producers together with their […]
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On May 16, 2023
By Clare Goggin Sivits |
In Branding, Cocktails, Distillery Marketing, Marketing, Tasting Room

6 Ways to Boost Alcohol Marketing Strategy This Summer

Summer means warmer weather, flip-flops, pool parties and barbecues. It’s also an excellent opportunity to sell more craft spirits with an updated alcohol marketing strategy. From Memorial Day weekend through Labor Day, the alcohol marketing possibilities are endless. If you’re considering the many ways to market your spirits throughout these hot days, we’ve got you […]
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On March 8, 2023
By Clare Goggin Sivits |
In Branding, Distillery Marketing, women in distilling

Use These 5 Tips to Market Your Woman-Owned Distillery Right Now!

Craft distilleries owned by women, BIPOC or members of the LGBTQ+ still make up a small subsection of the industry. However, the appeal of these businesses extends way beyond the typical white male spirits drinker. Let’s face it: Women and BIPOC distillery owners face uphill battles on many fronts. For instance: securing business funding. In […]
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On February 16, 2023
By Clare Goggin Sivits |
In Branding, Content Marketing, Distillery Marketing, Marketing

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs.  This phenomenon has always been a factor in alcohol marketing to a […]
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