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On August 17, 2022

Taking a Spirits Brand from Concept to Launch

Based along Florida’s scenic route that hugs the Gulf Coast, 30A Distilling Co. crafts rum, vodka and bourbon. The brand aims to celebrate the communities along the route with high-quality products.  Taking a brand from the concept phase to launch requires planning, strategy, design and content. It calls for a careful mixture of creativity and […]
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On August 11, 2022

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients.  Every designer, of course, grooves in their own way, finding inspiration in different […]
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On May 9, 2022

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]
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On September 10, 2018

Distillery Trademarks: Q & A with Attorney Michael Jonas

I first met Michael Jonas of Rational Unicorn Legal Services LLC when I attended his seminar in Portland about trademarking. It’s one aspect of distilling that I know often comes up: distillery trademarks. Should you trademark your name, your logo, your products? If you have a Certificate of Label Approval (COLA), that approval isn’t that going to […]
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On August 7, 2018
By Karen |

Our Favorite Canned Cocktail Drink Branding

Canned cocktails, wine, and mead have been flooding the market, and it makes complete sense. Canned beverages are portable, crushable, and safer than glass! ​With so many new canned beverages hitting the market​ ​—​ ​and being that we are pretty obsessed with design​ ​— ​we thought we’d round​ ​up the boozy canned drinks with the […]
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