You spent a ton of time and energy developing your product. We’re a drink branding company that can help you hone your brand identity. Your brand identity goes beyond your logo and the well-written copy on your website. Branding is your business at its core. It’s planned and consistent, and it allows you to grow a deeper relationship with customers.
In this workshop, we’ll help you align your purpose and values, and we will even help you choose an archetype personality for your brand. Will your brand be The Outlaw — a brand that breaks the rules and fights authority? Or, will your brand be The Explorer — an exciting, risk-taking, and authentic brand? We don’t know of a ton of other spirits marketing agencies offering this essential workshop!
Exercise 1: Establishing your brand purpose
Exercise 2: Establishing your brand values
Exercise 3: Establishing your brand personality (Which brand archetype should you adapt consistently?)
Exercise 4: Establishing a brand story or founder story, and which one is best for your brand
Exercise 5: Establishing your target market and their needs and desires