Product Launch Marketing

Wanderback Whiskey

For Wanderback Whiskey and their launch of Batch No. 2, we drafted pitches to be presented to writers and editors. The result was press in Sip Northwest magazine, and The Whiskey Wash.

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Wicked Harvest Spirits

Wicked Harvest Spirits needed help launching its Hazelnut Whiskey Bourbon in the state of Oregon. We helped plan events, drafted PR, engage with influencers, set up sales meetings, and more.

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Ewing Young Distillery

Ewing Young needed press releases and pitches for the media. We coordinated with writers and bloggers to help Ewing Young Distillery gain coverage. We also helped coordinate media tastings for added exposure.

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Time to Launch!

You spent a lot of time and energy bringing your product to fruition.

Let us help ensure potential customers know about your new product!

Product Launch Marketing Package

  1. Planning/Discovery
  2. Photograph bottle, stylized shot, and 1 cocktail recipe with photo
  3. Write Product Launch Press Release
  4. Send PR to 5 trade publications, 2-non trade
  5. Write Messaging  (Differentiators, tagline, etc.)
  6. Creative Assets (1 Social media header for all platforms, 4 IG posts, etc.)
  7. 1 blog post announcing product (We’ll post on High-Proof Creative blog, too)
  8. Update website with additional messaging & photos
  9. Write newsletter email, and design (If list/account available)
  10. Hashtag research for launch
  11. Posting and monitoring of posts pertaining to product launch (2 weeks total)
  12. Paid promotion (with your budget High-Proof Creative targets audience)

Additional Possibilities (Inquire for Pricing)

  1. Product photography (would need to check on photographer availability)
  2. Sales sheets or other print collateral
Contact Us

Contact High-Proof Creative