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On May 9, 2022

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]
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On March 17, 2022

There Are More Women in Distilling Than You May Think!

The earliest recorded sour mash whiskey recipe was crafted by a woman. In fact, Catherine Spears Frye Carpenter supported her family by raising cattle and distilling spirits in Kentucky during the early 1800s. Back then, society considered distilling “women’s work.” But after the industrial revolution, it became a male-dominated industry. Here in the 2000s, we’re […]
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On March 4, 2022

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]
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On March 2, 2022

Use Data to Map Your Craft Spirits Distribution

Go where the demand is! That’s easier said than done for many craft spirits brands.  Small distilleries have to be picky about where they distribute their spirits. But any good business still wants to put products in the hands of customers who will buy them. The challenge is figuring out where those customers are. Small-Batch […]
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