Blog

On October 8, 2020

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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On September 20, 2020

From KPU University to YouTube, Miss Brewbird, Documents Life at the Distillery

We first found Canadian distiller, Miss Brewbird, documenting production and daily life as a distiller on YouTube. Currently in a new position at the Welsh Wind is nestled in Cardigan Bay after distilling at The Borders Distillery in Scotland, she didn’t always know she wanted to be in the distilling industry.  What made you want […]
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On August 3, 2020

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
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On July 29, 2020

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]
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On June 12, 2020
By Allie |

The Future of Sustainable Liquor Packaging

It’s clear that there will be many long-lasting impacts and changes to the way we live our everyday lives, especially post-COVID-19 pandemic. This concept of the “new normal” during COVID times expands past the very important health precautions being implemented. The pandemic is also revealing in so many ways how interdependent we are as individuals […]
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On April 30, 2020

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
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On April 28, 2020

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
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