fbpx

Blog

On June 30, 2021

Re-Opening Your Distillery Tasting Room? Don’t Forget to Update Your Digital Presence

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, […]
Read More
0
0
Share
On April 6, 2021

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account.  Want to get a leg […]
Read More
0
0
Share
On February 24, 2021

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers.  Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]
Read More
0
0
Share
On January 22, 2021

How to Incorporate E-commerce into your Distillery’s Marketing Plan

In 2020, we learned that consumers are open to buying nearly anything  online — including liquor. For so long, distilleries and spirits manufacturers were forced to deny the cross-country consumers’ requests to get their products. As you likely know, shipping liquor can be a challenging legal task. That is still the case in many ways, […]
Read More
0
0
Share
On January 18, 2021

Womxn in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]
Read More
1
0
Share
On October 27, 2020

HIRING: Social Media Marketer (Freelance – Portland, Oregon)

We’re hiring a social media manager at High-Proof Creative. Collaborate with a fun group of designers, developers, and marketing folks on work with national spirit and beverage brands. Please email karen@highproofcreative.com with your resume and work samples.  HIgh-Proof Creative is a niche marketing agency for the craft beverage industry. We provide services for companies nationwide […]
Read More
0
0
Share
On October 8, 2020

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
Read More
0
0
Share