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On November 20, 2019
By Karen |
In Photo

NEW! Starter Photo Package

In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 […]
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On October 23, 2019

Map Products and Track Customer Searches with Small-Batch Maps

Every month, open your inbox to a list of stores and locations where consumers are searching for your products. We’re excited to announce the launch of Small-Batch Maps, a web-based app for mapping your products on your website. The subscription-based software for distilleries and the beverage industry is compatible with WordPress, Squarespace, and any other […]
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On September 27, 2019

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]
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On September 26, 2019
By Karen |

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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On September 1, 2019

Why Your Liquor Brand Needs a Voice

Defining the voice of a brand is the perfect way to start an argument between an owner and a marketer. What is it exactly? Is it your content, your story, or the product itself? Without bursting any bubbles or stepping on any toes (too hard), it’s all of those things. The voice of the brand […]
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On August 21, 2019

Which is Best for Your Brand? Lifestyle Photography vs. Product Focused Photography

Elevating your craft spirits brand to the next level on Instagram means building a balanced brand narrative with a thoughtful approach. It’s about more than just getting content in front of people daily. Social media is the most efficient, direct, and cost-effective way to promote your brand and reach your potential customers authentically. One of […]
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