Blog

On August 3, 2020

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
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On July 29, 2020

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]
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On June 12, 2020
By Allie |

The Future of Sustainable Liquor Packaging

It’s clear that there will be many long-lasting impacts and changes to the way we live our everyday lives, especially post-COVID-19 pandemic. This concept of the “new normal” during COVID times expands past the very important health precautions being implemented. The pandemic is also revealing in so many ways how interdependent we are as individuals […]
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On April 30, 2020

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
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On April 28, 2020

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
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On April 13, 2020

6 Spiked Recipes to Raise Your Followers’ Spirits During Quarantine

While quarantined, consumers are looking to support their favorite local makers now more than ever. Many are bringing comfort into their homes and kitchens by infusing mealtime with the familiar products they love. Not surprisingly, many are also infusing their days with happy hours and night-caps to keep things a little—you know—interesting during all this […]
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On March 24, 2020

How Distilleries and Drink Brands are Supplying and Inspiring Through a Pandemic

Line-inducing restaurants are now giving out their coveted meals for free. Distillers are focusing their efforts on creating sanitizer instead of booze. And now, one of the rarest whiskey collections is now available for purchase. COVID-19 has drastically changed the way food and beverage companies are approaching business—now, our favorite distillers, brewers, and bar/restaurant owners […]
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On February 28, 2020
By Karen |

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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