Blog
On November 19, 2025
By Karen |
In Branding

High-Proof Creative Leads Design for John Lee Hooker Legacy Spirits’ New “Strings of Legacy” Kentucky Bourbon Collection

We are proud to announce our creative leadership behind the label and packaging design for John Lee Hooker Legacy Spirits’ newest release: the Strings of Legacy: Kentucky Bourbon Collection. We also designed the original Boogie Chillen’ Bourbon “1948” label, establishing the brand’s visual foundation and continuing our long-standing partnership with the Hooker family. The Strings […]
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On February 28, 2025
By Clare Goggin Sivits |
In Design

Everything You Need to Know About Working with a CPG Packaging Design Agency

Good, solid, well-designed food packaging leaves an impression. Done well, it not only stands out on the shelf but it communicates a story, reinforces consumer trust, delivers key information about the product and meets all legal and industry requirements. But startups in the consumer packaged goods (CPG) industry may struggle with how to get started. […]
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On November 4, 2024
By Clare Goggin Sivits |
In Public Relations

The Purpose of PR in the Beverage Industry

A client once asked us, “Is PR just a hope in our hearts or will there be an ROI?” As a beverage branding agency, we’ve collaborated and worked with the best public relations professionals in the beverage business and we’ve seen a thing or two while assisting our clients with PR. We can tell you […]
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On September 17, 2024
By Clare Goggin Sivits |
In Digital Marketing, Marketing, Social Media

Should Your Distillery TikTok? Alcohol Advertising Policy on the Platform [UPDATED FOR 2024]

Even as the future of TikTok hangs in the balance, its status as a marketing tool continues to climb. Brands launch new accounts on the platform every day and it reaches a very tuned-in and engaged audience advertisers haven’t found elsewhere. But distilleries and craft spirits brands have been slow to adopt it. Not just […]
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On September 4, 2024
By Karen |
In Uncategorized

How an Alcohol Marketing Agency Can Help Boost Your Liquor Store Social Media & Drive People to Your Store

In today’s seemingly saturated liquor market, standing out as an outstanding liquor store is more crucial than ever. The craft spirits industry has seen much growth with consumers increasingly seeking unique and high-quality products. As a liquor store owner or manager, standing out amongst the competition is essential. One way to do this is by […]
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On August 16, 2024
By Clare Goggin Sivits |
In Distillery Marketing

Does Your Distillery Need a Wholesaler? And Other Questions About Tied-House Laws

As distillers develop and produce alcoholic beverages and prep them for consumption, eventually the question comes up: “Do I need a wholesaler to distribute these bottles?” It’s a common enough question and we hear it often. The answer? Well, honestly, it’s complicated. Navigating the complex three-tier system can be a dizzying feat for anyone. It’s […]
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On March 20, 2024
By Courtney Kittel |
In Branding

Liquor Brands That Rock: Spirits Rooted in Music

In a world where music moves us in ways nothing else can, it’s no surprise that the rhythm of a catchy tune can strike a chord deep within our souls. From the anthems that define our youth to the melodies that soundtrack our most memorable moments, music has an undeniable power to unite, inspire, and […]
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