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On April 6, 2021

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account.  Want to get a leg […]
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On February 24, 2021

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers.  Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]
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On January 18, 2021

Women in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]
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