fbpx
On January 25, 2023

5 Alcohol Packaging Design Trends to Watch in 2023

Every year, craft distilleries face new challenges when standing out on a crowded retailer shelf. Bottle, label and overall packaging design shift swiftly in response as alcohol branding companies constantly seek new ways to outshine their clients’ competitors. To do that, it’s essential to understand what’s in the rearview as well as what’s just up […]
Read More
On October 25, 2022

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand [UPDATED FOR 2022-2023]

And the winner is … your distillery! Earning recognition from expert judges in the craft distilling industry is not just a dream come true, it’s also a part of a smart beverage marketing strategy. Third-party endorsements, like medals and awards, extend your reach to new customers and give your products more clout in the market. […]
Read More
On October 10, 2022

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]
Read More
On October 7, 2022

Meet Sierra, Our Content Strategist!

Meet, Sierra, our content strategist. If you work with High-Proof Creative on social media, you may work with this Pacific Northwest native. Sierra has lived in the PNW her entire life and has her roots deep in the craft beverage industry. Background & Experience Worked in the service industry since the age of fourteen Worked […]
Read More
On September 19, 2022

8 Craft Distillers Share Their Guilty Pleasure Cocktails

In order to distill the finest craft spirits, craft distillers source fresh-grown ingredients from around the world. They handpick botanicals, partner with neighboring farmers to incorporate locally grown grains and get incredibly picky about everything from honey to orange zest. With all that attention to detail happening in the distillery, you’d think these distillers only […]
Read More