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On January 18, 2021

Womxn in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]
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On October 27, 2020

HIRING: Social Media Marketer (Freelance – Portland, Oregon)

We’re hiring a social media manager at High-Proof Creative. Collaborate with a fun group of designers, developers, and marketing folks on work with national spirit and beverage brands. Please email karen@highproofcreative.com with your resume and work samples.  HIgh-Proof Creative is a niche marketing agency for the craft beverage industry. We provide services for companies nationwide […]
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On October 8, 2020

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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On September 20, 2020

From KPU University to YouTube, Miss Brewbird, Documents Life at the Distillery

We first found Canadian distiller, Miss Brewbird, documenting production and daily life as a distiller on YouTube. Currently in a new position at the Welsh Wind is nestled in Cardigan Bay after distilling at The Borders Distillery in Scotland, she didn’t always know she wanted to be in the distilling industry.  What made you want […]
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On August 3, 2020

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
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On July 29, 2020

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]
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