Blog

On March 18, 2019

Storytelling for Businesses in 4 Steps

“You MUST have a compelling brand story.” You’ve probably heard this statement more than a few times since you launched your distillery. Extracting the narrative from your own brand story isn’t always easy though! Using these four steps, you can effectively reach customers through storytelling. Find the Story Everyone has a story, even if your […]
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On February 22, 2019

Necessary Evil or Risky Business? Influencer Marketing for Alcohol Brands

Navigating the world of hashtags, geo-targeting, and the trending social climate, changes with every new wave of customer-driven fads and big-business campaigns. The reach of social influencers is growing like wildfire, spreading into every industry, leaving no spot untouched. The role of social influencers in marketing is predicted to expand so vastly by 2020 that you […]
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On January 3, 2019

4 Ways Your Distillery Can Use Video to Reach Potential Customers

It wouldn’t be a new year if someone like me wasn’t telling you that you that your business needs video as part of a fully-balanced marketing plan. The truth is, you already know that video works. Video platforms on Facebook, Instagram, YouTube and other mobile experiences put more video in front of more eyeballs everyday, […]
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On December 20, 2018

Why and How to Maintain Review Websites Like Google Business For Your Tasting Room

 I know how much businesses love to hate Yelp, Google Business, TripAdvisor, Facebook, and countless other websites but you can make maintaining these sites less stressful. Follow these steps to take control of third party review sites, but first! Why you should care. Why? Because You Must. ☝ The obvious answer to “why” is age-old customer service […]
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On December 18, 2018
By Karen |

Why a Digital Press Kit is Essential and What to Include

Remember when the first article about your company went to print? Not only can press be excellent for business, it validates all of your hard work. If you’re interested in receiving more press — because of course you want more press — there are a few things you can do before hiring a public relations […]
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On December 10, 2018
By Karen |

We’re Hiring: Part-Time, Freelance Designer (Portland or Remote)

We’re looking for a part-time, freelance designer to work 10+ hours per week. As a freelance designer at High-Proof Creative you will work on internal projects as well as branding, websites, and marketing collateral for distilleries and craft beverage brands. High-Proof Creative is a niche creative agency for the craft beverage industry with a focus […]
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On December 1, 2018
By Karen |

4 Winter Citrus Cocktails to Serve in Your Tasting Room

We love the bright and varied citrus available in the U.S. come wintertime, so we dug around to find some fantastic tasting room cocktails with winter citrus. Check out this comprehensive guide to winter citrus to learn more before you start mixing your own creations in your distillery tasting room! Grapefruit-Rosemary Mule via Domesticate Me […]
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