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On July 30, 2018
By Karen |

Websites for Distilleries: Does Your Distillery Really Need One?

During a breakout session at American Distilling Institute Conference, a distiller asked the very question: “Does my distillery need a website?” The breakout session was “Game-changing Social Media for 2018” with Todd Buckley. The question wasn’t out of touch, especially in control states like Oregon where distilleries can’t sell product online. If distilleries can’t sell product […]
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On July 26, 2018
By Karen |

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]
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On July 16, 2018
By Karen |

4 Ways to Spruce Up Your Distillery Tasting Room

In some states like Oregon (also home to High-Proof Creative), tasting room vibes are bit more “in-and-out,” meaning people sample their way through a flight, hopefully buy a bottle, and then head out. Maybe you have less of a focus on aesthetics, and more of a “here you are among the barrels sipping our whiskey” […]
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On July 4, 2018
By Karen |

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that booze proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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On July 2, 2018

3 Tips to Ensure Your Business Gets the Most Out of Blogging

Blogging! A lot of industries are blogging but does the beverage industry really need content? YES, of course! Blogging, and website content are key to connecting to your potential customers in a meaningful way, and it’s an excellent way to build your search engine presence and drive traffic to your website. Whether your distillery is blogging […]
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