Blog
On March 8, 2023
By Clare Goggin Sivits |
In Branding, Distillery Marketing, women in distilling

Use These 5 Tips to Market Your Woman-Owned Distillery Right Now!

Craft distilleries owned by women, BIPOC or members of the LGBTQ+ still make up a small subsection of the industry. However, the appeal of these businesses extends way beyond the typical white male spirits drinker. Let’s face it: Women and BIPOC distillery owners face uphill battles on many fronts. For instance: securing business funding. In […]
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On February 16, 2023
By Clare Goggin Sivits |
In Branding, Content Marketing, Distillery Marketing, Marketing

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs.  This phenomenon has always been a factor in alcohol marketing to a […]
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On January 25, 2023
By Clare Goggin Sivits |
In Branding, Design

5 Alcohol Packaging Design Trends to Watch in 2023

Every year, craft distilleries face new challenges when standing out on a crowded retailer shelf. Bottle, label and overall packaging design shift swiftly in response as alcohol branding companies constantly seek new ways to outshine their clients’ competitors. To do that, it’s essential to understand what’s in the rearview as well as what’s just up […]
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On October 25, 2022
By Amy Zimmerman |
In Content Marketing, Uncategorized

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand [UPDATED FOR 2022-2023]

And the winner is … your distillery! Earning recognition from expert judges in the craft distilling industry is not just a dream come true, it’s also a part of a smart beverage marketing strategy. Third-party endorsements, like medals and awards, extend your reach to new customers and give your products more clout in the market. […]
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On October 10, 2022
By Clare Goggin Sivits |
In Ads, Branding, Digital Marketing, Distillery Marketing, Marketing, Tasting Room

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]
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On October 7, 2022
By Karen |
In Uncategorized

Meet Sierra, Our Content Strategist!

Meet, Sierra, our content strategist. If you work with High-Proof Creative on social media, you may work with this Pacific Northwest native. Sierra has lived in the PNW her entire life and has her roots deep in the craft beverage industry. Background & Experience Worked in the service industry since the age of fourteen Worked […]
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