Can ChatGPT Build Your Alcohol Marketing Strategy?

A lot has been made of the power of AI recently. With the launch of ChatGPT, Bing AI and, most recently, Google’s Bard, more and more people have experimented with what these bots can accomplish for them. We were not immune to the curiosity! In fact, we thought we’d take a couple for a test […]

On December 22, 2022

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media, Websites

How Distilleries Measure ROI on Digital Marketing

Craft distillery customers spend time online, just like every other customer. It’s just a matter of finding them where they are. An effective digital marketing plan for your distillery allows you to hit those targets. It should include clear goals, a budget and a plan for how to measure ROI in digital marketing. Yes, you […]

On May 9, 2022

By Clare Goggin Sivits |

In Branding, Design, Digital Marketing, Distillery, Marketing, SEO, Websites

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]

On April 18, 2022

By Clare Goggin Sivits |

In Distillery, SEO, Websites

How To: SEO and Google Search Ranking for Distilleries

Are customers finding your distillery’s website when they search for your spirits on Google? If your website is not optimized for search, it may fall off the first — or even the second — page of a relevant Google search. Search Engine Optimization (SEO) and Google Search Ranking may seem like daunting challenges. That said, […]

On July 30, 2018

By Karen |

In Websites

Websites for Distilleries: Does Your Distillery Really Need One?

During a breakout session at American Distilling Institute Conference, a distiller asked the very question: “Does my distillery need a website?” The breakout session was “Game-changing Social Media for 2018” with Todd Buckley. It was a good question though, especially in control states like Oregon where distilleries can’t sell product online. If distilleries can’t sell product […]