On December 14, 2023

2024 Social Media Trends for Liquor Marketing

You’ve been concentrating on crafting your rums, vodkas, gins and whiskeys for the next year. As a result, you’re probably not paying a ton of attention to social media updates. That’s what we’re here for! As a liquor marketing company, we’ve had our finger on the pulse of social media platforms, trends and upcoming changes. […]
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On July 15, 2023

How Influencers Can Boost Your Wine Marketing Strategy

No one takes advice from strangers and your consumers are no exception. They want recommendations from real people who they trust. That’s why influencers can be an effective part of your wine branding strategy. Influencers connect with their audience through genuine and organic content. They build relationships based on trust with their followers and those […]
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On March 4, 2022

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]
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On August 3, 2020

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
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On July 29, 2020

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]
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