On March 4, 2022

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]
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On August 3, 2020

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
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On July 29, 2020

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]
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On April 13, 2020

6 Spiked Recipes to Raise Your Followers’ Spirits During Quarantine

While quarantined, consumers are looking to support their favorite local makers now more than ever. Many are bringing comfort into their homes and kitchens by infusing mealtime with the familiar products they love. Not surprisingly, many are also infusing their days with happy hours and night-caps to keep things a little—you know—interesting during all this […]
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On August 21, 2019

Which is Best for Your Brand? Lifestyle Photography vs. Product Focused Photography

Elevating your craft spirits brand to the next level on Instagram means building a balanced brand narrative with a thoughtful approach. It’s about more than just getting content in front of people daily. Social media is the most efficient, direct, and cost-effective way to promote your brand and reach your potential customers authentically. One of […]
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