On April 3, 2025

By Karen |

Ferrari Dreams, Kia Budget: How to Align Expectations with Your Marketing Agency

In the seven years since High-Proof Creative launched, the most challenging part of our social media and marketing work has been meeting client expectations that are shaped by a deep vision — but constrained by budget limitations. “Ferrari Vision on a Kia Budget” (VGT program) refers to having a Ferrarii-inspired design or performance but at […]

On September 17, 2024

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media

Should Your Distillery TikTok? Alcohol Advertising Policy on the Platform [UPDATED FOR 2024]

Even as the future of TikTok hangs in the balance, its status as a marketing tool continues to climb. Brands launch new accounts on the platform every day and it reaches a very tuned-in and engaged audience advertisers haven’t found elsewhere. But distilleries and craft spirits brands have been slow to adopt it. Not just […]

On January 17, 2024

By Clare Goggin Sivits |

In Distillery Marketing, Marketing

Why Local Partnerships Help Local Distillery Marketing

When it comes to marketing your distillery, the most effective place to start is in your backyard. Marketing craft spirits locally solidifies your most loyal customers – the ones who are close enough to become regulars in your tasting room. And while there are several ways to make your mark around town successfully, what you […]

On September 20, 2023

By Cari |

In High-Proof Creative, Marketing, Services

The Power of Experiential Marketing for Craft Beverage Companies

In the ever-evolving world of craft beverage marketing, where authenticity and connection are key, brands are continuously seeking innovative ways to engage with consumers. Crafting experiences that resonate with your audience, tell your brand’s story, and create lasting memories can set your brand apart. Welcome to the world of experiential marketing activations, where craft beverage […]

On July 27, 2023

By Clare Goggin Sivits |

In Marketing

The Best Beverage Marketing Campaigns of 2023, So Far

A successful alcohol marketing campaign drives customers to buy a bottle. It connects consumers with an incentive or a reason to buy. But one of the most effective ways to achieve that is to surprise and delight an audience – and you know we love to be surprised and delighted! This year, we’ve seen several […]

On June 24, 2023

By Clare Goggin Sivits |

In Branding, Marketing

Understanding How Tied-House Laws Impact Wine Marketing

A retailer built a program around your wine and you’d like to create some wine marketing buzz around it. They’ve worked closely with your sales team to create a program highlighting your products and featuring them in tastings and promotions. Can your winery generate buzz around this campaign and support the retailer that’s worked so […]

On June 12, 2023

By Clare Goggin Sivits |

In Branding, Marketing

The Key to Beer Branding and Marketing

The ingredients you need for your beer – they’re pretty standard and straightforward. You know you can craft a fine beverage with just grain, hops, yeast and water, drawing out the citrus or malty flavors as needed in the process. However, brewing up a good marketing and branding strategy for your brewery? That pulls a […]

On May 26, 2023

By Clare Goggin Sivits |

In Branding, Marketing

7 Key Ways to Market and Brand Your Winery

A bottle of wine is not just crafted but it’s grown, aged and carefully packaged for a specific consumer. Winemakers painstakingly create a product over months and years, hoping that it will be received by wine lovers with open arms. But it takes a solid wine marketing plan to bring those producers together with their […]

On May 16, 2023

By Clare Goggin Sivits |

In Branding, Cocktails, Distillery Marketing, Marketing, Tasting Room

6 Ways to Boost Alcohol Marketing Strategy This Summer

Summer means warmer weather, flip-flops, pool parties and barbecues. It’s also an excellent opportunity to sell more craft spirits with an updated alcohol marketing strategy. From Memorial Day weekend through Labor Day, the alcohol marketing possibilities are endless. If you’re considering the many ways to market your spirits throughout these hot days, we’ve got you […]

On April 27, 2023

By Clare Goggin Sivits |

In Design, Logo, Marketing, Packaging

Craft Distillers’ Guide to TTB Labeling Requirements

As an alcoholic branding agency, bottle designs thrill us. We live for a good label on a delicious bottle of gin, vodka, whiskey or any fine craft spirit. But before we wrap your products in beautiful branding, we must navigate the rules and regulations of the Alcohol and Tobacco Tax and Trade Bureau (TTB). If […]

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