On March 18, 2023

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media

Social Media for Alcohol Brands 101

When it comes to distilling fine spirits, you know how to capture the heart of your distillate. However, capturing the hearts of your social media audience? That’s more difficult. It just requires a different set of skills and an understanding of the individual platforms. Navigating Instagram, Facebook and LinkedIn may seem like a waste of […]

On February 16, 2023

By Clare Goggin Sivits |

In Branding, Content Marketing, Distillery, Marketing

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs. This phenomenon has always been a factor in alcohol marketing to a […]

On December 22, 2022

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media, Websites

How Distilleries Measure ROI on Digital Marketing

Craft distillery customers spend time online, just like every other customer. It’s just a matter of finding them where they are. An effective digital marketing plan for your distillery allows you to hit those targets. It should include clear goals, a budget and a plan for how to measure ROI in digital marketing. Yes, you […]

On November 9, 2022

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media

Should Your Distillery TikTok?

Even as the future of TikTok hangs in the balance, its status as a marketing tool continues to climb. Brands launch new accounts on the platform every day and it reaches a very tuned-in and engaged audience advertisers haven’t found elsewhere. But distilleries and craft spirits brands have been slow to adopt it. Not just […]

On October 10, 2022

By Clare Goggin Sivits |

In Ads, Branding, Digital Marketing, Distillery, Marketing, Tasting Room

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]

On July 4, 2022

By Clare Goggin Sivits |

In Branding, Distillery, Marketing, Photo

How to: Use High-Quality Photography to Elevate Your Brand

Consumers want to see what your distillery has to offer. Literally. Visuals and images catch an eye a lot more frequently than simple copy on their own. In fact, studies have shown that when a photo accompanies a message, readers remember 65 percent of the information (compared to just 10 percent with text only). It’s […]

On June 23, 2022

By Clare Goggin Sivits |

In Ads, Design, High-Proof Creative, Marketing

Ad Nostalgia: Campaigns That We Remember Fondly

Creative and inspirational ad campaigns stand the test of time. Whether it’s a catchy tagline, memorable artwork or an inventive angle, the advertising sticks with us and reminds us of a simpler time. For some of us, they’re the reasons we went into marketing, to begin with. In a way, those nostalgic ad campaigns are […]

On June 6, 2022

By Clare Goggin Sivits |

In Distillery, Marketing, Public Relations

How to Make the Most of Consumer-Facing Events

Craft spirits brands benefit from consumer-facing events by introducing products to potential customers who attend the event.

On May 9, 2022

By Clare Goggin Sivits |

In Branding, Design, Digital Marketing, Distillery, Marketing, SEO, Websites

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]

On April 4, 2022

By Clare Goggin Sivits |

In Distillery, Marketing, Packaging, Press

Our Craft Spirits Won a Medal! Now What?

adjustment should be prepared to update it somewhat quickly. Featuring an award from more than five years prior could look dated and actually turn a customer off.

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