On March 4, 2022

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]
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On September 27, 2019

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]
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On September 1, 2019

Why Your Liquor Brand Needs a Voice

Defining the voice of a brand is the perfect way to start an argument between an owner and a marketer. What is it exactly? Is it your content, your story, or the product itself? Without bursting any bubbles or stepping on any toes (too hard), it’s all of those things. The voice of the brand […]
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On February 22, 2019

Influencer Marketing for Alcohol Brands

Navigating the world of hashtags, geo-targeting, and the trending social climate, changes with every new wave of customer-driven fads and big-business campaigns. The reach of social influencers is growing like wildfire, leaving no industry untouched. The role of social influencers in marketing has exapanded so vastly by 2020 that you can’t afford to not use […]
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