5 Alcohol Packaging Design Trends to Watch in 2023

Every year, craft distilleries face new challenges when standing out on a crowded retailer shelf. Bottle, label and overall packaging design shift swiftly in response as alcohol branding companies constantly seek new ways to outshine their clients’ competitors. To do that, it’s essential to understand what’s in the rearview as well as what’s just up […]

On August 17, 2022

By Clare Goggin Sivits |

In Branding, Content Marketing, Design, Distillery, High-Proof Creative, Packaging, Press, Tasting Room

Taking a Spirits Brand from Concept to Launch

Based along Florida’s scenic route that hugs the Gulf Coast, 30A Distilling Co. crafts rum, vodka and bourbon. The brand aims to celebrate the communities along the route with high-quality products. Taking a brand from the concept phase to launch requires planning, strategy, design and content. It calls for a careful mixture of creativity and […]

On August 11, 2022

By Clare Goggin Sivits |

In Branding, Design, High-Proof Creative, Packaging

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients. Every designer, of course, grooves in their own way, finding inspiration in different […]

On June 23, 2022

By Clare Goggin Sivits |

In Ads, Design, High-Proof Creative, Marketing

Ad Nostalgia: Campaigns That We Remember Fondly

Creative and inspirational ad campaigns stand the test of time. Whether it’s a catchy tagline, memorable artwork or an inventive angle, the advertising sticks with us and reminds us of a simpler time. For some of us, they’re the reasons we went into marketing, to begin with. In a way, those nostalgic ad campaigns are […]

On May 23, 2022

By Ashley Jhaveri |

In Branding, Design

Lost But Not Forgotten: Branding Trends from the Past We Love

We often look forward to discovering the latest design trends, but what happens when we choose to take a look back? Some spirits brands have evolved with time and trends; others have stayed steadfastly true to their original designs; and still, others have found a happy in-between. Here, we’ll take a look at a few […]

On May 9, 2022

By Clare Goggin Sivits |

In Branding, Design, Digital Marketing, Distillery, Marketing, SEO, Websites

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]

On October 8, 2020

By High-Proof Creative |

In Design, Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]