On September 20, 2023

The Power of Experiential Marketing for Craft Beverage Companies

In the ever-evolving world of craft beverage marketing, where authenticity and connection are key, brands are continuously seeking innovative ways to engage with consumers. Crafting experiences that resonate with your audience, tell your brand’s story, and create lasting memories can set your brand apart. Welcome to the world of experiential marketing activations, where craft beverage […]
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On September 7, 2022

6 Woman-Owned Gin Distilleries to Visit Before the ADI Craft Spirit Conference

This month, the American Distilling Institute kicks off its annual Craft Spirit Conference & Vendor Expo in St. Louis from September 14 through 16. As always, spirits industry pros and experts gather for the event and get all the info they can around craft distilling, liquor innovations, new techniques and updated equipment. The 2022 event […]
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On August 17, 2022

Taking a Spirits Brand from Concept to Launch

Based along Florida’s scenic route that hugs the Gulf Coast, 30A Distilling Co. crafts rum, vodka and bourbon. The brand aims to celebrate the communities along the route with high-quality products.  Taking a brand from the concept phase to launch requires planning, strategy, design and content. It calls for a careful mixture of creativity and […]
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On August 11, 2022

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients.  Every designer, of course, grooves in their own way, finding inspiration in different […]
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On March 17, 2022

There Are More Women in Distilling Than You May Think!

The earliest recorded sour mash whiskey recipe was crafted by a woman. In fact, Catherine Spears Frye Carpenter supported her family by raising cattle and distilling spirits in Kentucky during the early 1800s. Back then, society considered distilling “women’s work.” But after the industrial revolution, it became a male-dominated industry. Here in the 2000s, we’re […]
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