Taking a Spirits Brand from Concept to Launch

Based along Florida’s scenic route that hugs the Gulf Coast, 30A Distilling Co. crafts rum, vodka and bourbon. The brand aims to celebrate the communities along the route with high-quality products. Taking a brand from the concept phase to launch requires planning, strategy, design and content. It calls for a careful mixture of creativity and […]

On August 11, 2022

By Clare Goggin Sivits |

In Branding, Design, High-Proof Creative, Packaging

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients. Every designer, of course, grooves in their own way, finding inspiration in different […]

On April 4, 2022

By Clare Goggin Sivits |

In Distillery, Marketing, Packaging, Press

Our Craft Spirits Won a Medal! Now What?

adjustment should be prepared to update it somewhat quickly. Featuring an award from more than five years prior could look dated and actually turn a customer off.

On June 12, 2020

By Allie |

In Packaging

The Future of Sustainable Liquor Packaging

It’s clear that there will be many long-lasting impacts and changes to the way we live our everyday lives, especially post-COVID-19 pandemic. This concept of the “new normal” during COVID times expands past the very important health precautions being implemented. The pandemic is also revealing in so many ways how interdependent we are as individuals […]