On November 6, 2025

By Karen |

Using AI To Create Product Labels vs. A Beverage Branding Agency

Should I use AI to generate a product label or hire a craft spirits design agency? If you expect to save money and have the branding agency clean up your “nearly finished” whiskey label, you may have a rude awakening.

On September 4, 2024

By Karen |

In Uncategorized

How an Alcohol Marketing Agency Can Help Boost Your Liquor Store Social Media & Drive People to Your Store

In today’s seemingly saturated liquor market, standing out as an outstanding liquor store is more crucial than ever. The craft spirits industry has seen much growth with consumers increasingly seeking unique and high-quality products. As a liquor store owner or manager, standing out amongst the competition is essential. One way to do this is by […]

On March 15, 2024

By Clare Goggin Sivits |

In Uncategorized

What’s in a Distillery Brand Strategy?

If you're trying to figure out what needs to be in your distillery's brand strategy, we can help. We're a drinks branding agency and we have a lot of experience building strategy and working with spirits brands.

On October 25, 2022

By Amy Zimmerman |

In Content Marketing, Uncategorized

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand [UPDATED FOR 2022-2023]

And the winner is … your distillery! Earning recognition from expert judges in the craft distilling industry is not just a dream come true, it’s also a part of a smart beverage marketing strategy. Third-party endorsements, like medals and awards, extend your reach to new customers and give your products more clout in the market. […]

On October 7, 2022

By Karen |

In Uncategorized

Meet Sierra, Our Content Strategist!

Meet, Sierra, our content strategist. If you work with High-Proof Creative on social media, you may work with this Pacific Northwest native. Sierra has lived in the PNW her entire life and has her roots deep in the craft beverage industry. Background & Experience Worked in the service industry since the age of fourteen Worked […]

On August 15, 2022

By Karen |

In Uncategorized

We’re Hiring: Part-Time, Freelance Social Media Marketer

We’re looking for our next social media marketer to join the High-Proof Creative team in Portland, Oregon. As our next freelance content strategist, you have a unique mix of content development and social media skills. Bonus points if you have worked with liquor or drink brands in the past. Please send your resume and work […]

On October 20, 2021

By Clare Goggin Sivits |

In Digital Marketing, Uncategorized

Checklist for a New Product Launch from An Alcohol Marketing Agency

You spent a lot of time and energy bringing your product to fruition. But once crafted and bottled, that spirit has to get in front of the right audience. That’s where the product launch marketing plan comes in. Once identified, the distillery’s gotta track that audience down. Who are these people, where do they live, […]

On September 7, 2021

By Karen |

In Ads, Uncategorized

Case Study: Increased Sales Through Ad Campaigns with High-Proof Creative

How we increased sales through ad campaigns for our client, Bull in China.

On June 30, 2021

By Clare Goggin Sivits |

In Branding, Uncategorized

Tips for Working with an Alcohol Branding and Marketing Agency

After spending years developing your product, at some point, you need to spread the word about those spirits. That means honing in on brand identity, creative style, or overall marketing strategy. Since most distillery employees will spend the bulk of their time on spirit and recipe development and production processes, it may make sense to […]

On April 6, 2021

By Clare Goggin Sivits |

In Digital Marketing, Uncategorized

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account. Want to get a leg […]

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