How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]

On August 9, 2019

By Karen |

In Uncategorized

14 Truths of Owning a Business in the Spirits Industry

A couple of months ago, I went to a hair appointment in the middle of the day for the first time in what felt like forever. It had been at least half a year since I took the time for a haircut. As I glanced into a storefront near the salon, I saw a colorful […]

On August 9, 2019

By Ryan Stevens |

In Uncategorized

Tips for Capturing the Attention of Bartenders with Your Craft Spirits

Hint: Pull up a stool at your favorite bar. We know a distiller here in Portland who spends 4-5 nights per week in bars around the city. Coincidentally, his brand is on a lot of menus in Portland, and bartenders frequently highlight his product. Not to worry though, when you can’t frequent bars with this […]

On July 25, 2019

By Karen |

In Uncategorized

How We Doubled the Still Talking Podcast Social Media Following & Increased Downloads by 732%

How did we double the Still Talking Podcast social media following and increase their downloads by 732%? Hint: content and social media. And we did it all without a budget for booting or creating ads on Facebook and Instagram. In September 2018, we began creating social content for the Still Talking Podcast. Colton of Corsair […]

On June 26, 2019

By Karen |

In Marketing, Uncategorized

19 Ways For Your Craft Beverage Business to Use Digital Marketing in Q3

Full Disclosure: We saw this blog post idea over at Mailchimp, the email marketing company. Thanks for the brilliant topic, Mailchimp! Here are some of the ways you can grow your business in the third quarter of 2019 using digital marketing: -Optimize your website for mobile users -Post consistently on social -Automate your social […]

On January 12, 2019

By Karen |

In Uncategorized

How to Get Your Distillery Mentioned on One of the World’s Top Drink Websites

It’s easier than you think to get a mention on a top ranking website. Getting a mention on one of these websites is not only gold when it comes to clout, it’s excellent for helping you come up in Google searches. But first, here are the world’s top drinks websites via Difford’s Guide: A mention […]

On November 8, 2018

By Karen |

In Uncategorized

Have You Heard: Still Talking Podcast

I have a running list of magazine articles, newsletters, and webinars to sift through and usually there isn’t enough time for nearly all of the content I horde away. I barely have time to brush my hair these days (OK, fine. It’s never been a priority). Recently High-Proof Creative become a sponsor of Still Talking […]

On July 2, 2018

By Karen |

In Uncategorized

3 Tips to Ensure Your Business Gets the Most Out of Blogging

Blogging! A lot of industries are blogging but does the beverage industry really need content? YES, of course! Blogging, and website content are key to connecting to your potential customers in a meaningful way, and it’s an excellent way to build your search engine presence and drive traffic to your website. Whether your distillery is blogging […]