On October 25, 2022

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand [UPDATED FOR 2022-2023]

And the winner is … your distillery! Earning recognition from expert judges in the craft distilling industry is not just a dream come true, it’s also a part of a smart beverage marketing strategy. Third-party endorsements, like medals and awards, extend your reach to new customers and give your products more clout in the market. […]
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On October 7, 2022

Meet Sierra, Our Content Strategist!

Meet, Sierra, our content strategist. If you work with High-Proof Creative on social media, you may work with this Pacific Northwest native. Sierra has lived in the PNW her entire life and has her roots deep in the craft beverage industry. Background & Experience Worked in the service industry since the age of fourteen Worked […]
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On August 15, 2022

We’re Hiring: Part-Time, Freelance Social Media Marketer

We’re looking for our next social media marketer to join the High-Proof Creative team in Portland, Oregon. As our next freelance content strategist, you have a unique mix of content development and social media skills. Bonus points if you have worked with liquor or drink brands in the past. Please send your resume and work […]
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On April 6, 2021

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account.  Want to get a leg […]
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On February 24, 2021

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers.  Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]
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On October 8, 2020

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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