On February 19, 2020

By Karen |

High-Proof Creative’s Top Portland Area Bars – Winter 2020

We rounded up our favorite bars in Portland for winter 2020, just in case you don’t follow all of us on Instagram. Karen Locke, Founder Tulip Shop Tavern, 825 N. Killingsworth Street Tulip Shop Tavern doesn’t receive accolades in my book because it’s in my neighborhood, or because I used to patronize the two separate […]

On January 7, 2020

By Karen |

In Uncategorized

5 Questions with Kate Palmer of Hearts + Tales Beverage Co.

Hearts + Tales Beverage Co. is a uniquely focused on an individualized or ‘hand-crafted’ approach to sales and marketing of artisanal brands in the United States. We recently helped Kate Palmer, Founder and President of Hearts + Tales with a website development for the new company. After working with Kate, we thought we’d dig deeper […]

On December 27, 2019

By Karen |

In Uncategorized

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]

On December 1, 2019

By Karen |

In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]

On September 27, 2019

By Amy Zimmerman |

In Uncategorized

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]

On August 9, 2019

By Karen |

In Uncategorized

14 Truths of Owning a Business in the Spirits Industry

A couple of months ago, I went to a hair appointment in the middle of the day for the first time in what felt like forever. It had been at least half a year since I took the time for a haircut. As I glanced into a storefront near the salon, I saw a colorful […]

On August 9, 2019

By Ryan Stevens |

In Uncategorized

Tips for Capturing the Attention of Bartenders with Your Craft Spirits

Hint: Pull up a stool at your favorite bar. We know a distiller here in Portland who spends 4-5 nights per week in bars around the city. Coincidentally, his brand is on a lot of menus in Portland, and bartenders frequently highlight his product. Not to worry though, when you can’t frequent bars with this […]

On July 25, 2019

By Karen |

In Uncategorized

How We Doubled the Still Talking Podcast Social Media Following & Increased Downloads by 732%

How did we double the Still Talking Podcast social media following and increase their downloads by 732%? Hint: content and social media. And we did it all without a budget for booting or creating ads on Facebook and Instagram. In September 2018, we began creating social content for the Still Talking Podcast. Colton of Corsair […]

On June 26, 2019

By Karen |

In Marketing, Uncategorized

19 Ways For Your Craft Beverage Business to Use Digital Marketing in Q3

Full Disclosure: We saw this blog post idea over at Mailchimp, the email marketing company. Thanks for the brilliant topic, Mailchimp! Here are some of the ways you can grow your business in the third quarter of 2019 using digital marketing: -Optimize your website for mobile users -Post consistently on social -Automate your social […]

On January 12, 2019

By Karen |

In Uncategorized

How to Get Your Distillery Mentioned on One of the World’s Top Drink Websites

It’s easier than you think to get a mention on a top ranking website. Getting a mention on one of these websites is not only gold when it comes to clout, it’s excellent for helping you come up in Google searches. But first, here are the world’s top drinks websites via Difford’s Guide: A mention […]

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