On October 8, 2020
By Lauren Reece |
In Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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On April 30, 2020
By Karen |
In Uncategorized

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
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On April 28, 2020
By Allie |
In Uncategorized

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
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On March 24, 2020
By Lauren |
In Uncategorized

How Distilleries and Drink Brands are Supplying and Inspiring Through a Pandemic

Line-inducing restaurants are now giving out their coveted meals for free. Distillers are focusing their efforts on creating sanitizer instead of booze. And now, one of the rarest whiskey collections is now available for purchase. COVID-19 has drastically changed the way food and beverage companies are approaching business—now, our favorite distillers, brewers, and bar/restaurant owners […]
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On February 19, 2020
By Karen |
In Uncategorized

High-Proof Creative’s Top Portland Area Bars – Winter 2020

We rounded up our favorite bars in Portland for winter 2020, just in case you don’t follow all of us on Instagram. Karen Locke, Founder  Tulip Shop Tavern, 825 N. Killingsworth Street  Tulip Shop Tavern doesn’t receive accolades in my book because it’s in my neighborhood, or because I used to patronize the two separate […]
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On January 7, 2020
By Karen |
In Uncategorized

5 Questions with Kate Palmer of Hearts + Tales Beverage Co.

Hearts + Tales Beverage Co. is a uniquely focused on an individualized or ‘hand-crafted’ approach to sales and marketing of artisanal brands in the United States. We recently helped Kate Palmer, Founder and President of Hearts + Tales with a website development for the new company. After working with Kate, we thought we’d dig deeper […]
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On December 27, 2019
By Karen |
In Uncategorized

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]
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On December 1, 2019
By Karen |
In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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On September 27, 2019
By Amy Zimmerman |
In Uncategorized

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]
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