On August 15, 2022

By Karen |

We’re Hiring: Part-Time, Freelance Social Media Marketer

We’re looking for our next social media marketer to join the High-Proof Creative team in Portland, Oregon. As our next freelance content strategist, you have a unique mix of content development and social media skills. Bonus points if you have worked with liquor or drink brands in the past. Please send your resume and work […]

On October 20, 2021

By Clare Goggin Sivits |

In Digital Marketing, Uncategorized

Checklist for a New Product Launch from An Alcohol Marketing Agency

You spent a lot of time and energy bringing your product to fruition. But once crafted and bottled, that spirit has to get in front of the right audience. That’s where the product launch marketing plan comes in. Once identified, the distillery’s gotta track that audience down. Who are these people, where do they live, […]

On September 7, 2021

By Karen |

In Ads, Uncategorized

Case Study: Increased Sales Through Ad Campaigns with High-Proof Creative

How we increased sales through ad campaigns for our client, Bull in China.

On June 30, 2021

By Clare Goggin Sivits |

In Branding, Uncategorized

Tips for Working with an Alcohol Branding and Marketing Agency

After spending years developing your product, at some point, you need to spread the word about those spirits. That means honing in on brand identity, creative style, or overall marketing strategy. Since most distillery employees will spend the bulk of their time on spirit and recipe development and production processes, it may make sense to […]

On April 6, 2021

By Clare Goggin Sivits |

In Digital Marketing, Uncategorized

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account. Want to get a leg […]

On February 24, 2021

By Clare Goggin Sivits |

In Email Marketing, Uncategorized

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers. Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]

On October 8, 2020

By High-Proof Creative |

In Design, Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]

On September 21, 2020

By High-Proof Creative |

In Uncategorized

Women in Distilling: Chaunci King of Royalty Spirits

Chaunci King, founder of the first Black female-owned liquor company in the Northwest, Royalty Spirits, was in Mexico when she met a woman named Miru, and she instantly loved the name. She’d originally intended to use it for her daughter, but when she did some research into the name’s etymology she found that Miru was […]

On April 30, 2020

By Karen |

In High-Proof Creative, Uncategorized

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]

On April 28, 2020

By Allie |

In Uncategorized

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]

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