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On April 6, 2021
By Clare Goggin Sivits |
In Uncategorized

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account.  Want to get a leg […]
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On February 24, 2021
By Clare Goggin Sivits |
In Uncategorized

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers.  Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]
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On October 27, 2020
By Karen |
In Uncategorized

HIRING: Social Media Marketer (Freelance – Portland, Oregon)

We’re hiring a social media manager at High-Proof Creative. Collaborate with a fun group of designers, developers, and marketing folks on work with national spirit and beverage brands. Please email karen@highproofcreative.com with your resume and work samples.  HIgh-Proof Creative is a niche marketing agency for the craft beverage industry. We provide services for companies nationwide […]
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On October 8, 2020
By Lauren Reece |
In Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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On April 30, 2020
By Karen |
In Uncategorized

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
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On April 28, 2020
By Allie |
In Uncategorized

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
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On March 24, 2020
By Lauren |
In Uncategorized

How Distilleries and Drink Brands are Supplying and Inspiring Through a Pandemic

Line-inducing restaurants are now giving out their coveted meals for free. Distillers are focusing their efforts on creating sanitizer instead of booze. And now, one of the rarest whiskey collections is now available for purchase. COVID-19 has drastically changed the way food and beverage companies are approaching business—now, our favorite distillers, brewers, and bar/restaurant owners […]
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On February 19, 2020
By Karen |
In Uncategorized

High-Proof Creative’s Top Portland Area Bars – Winter 2020

We rounded up our favorite bars in Portland for winter 2020, just in case you don’t follow all of us on Instagram. Karen Locke, Founder  Tulip Shop Tavern, 825 N. Killingsworth Street  Tulip Shop Tavern doesn’t receive accolades in my book because it’s in my neighborhood, or because I used to patronize the two separate […]
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