On February 24, 2021
By Clare Goggin Sivits |
In Email Marketing, Uncategorized

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers.  Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]
Read More
On October 8, 2020
By High-Proof Creative |
In Design, Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
Read More
On April 30, 2020
By Karen |
In High-Proof Creative, Uncategorized

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
Read More
On April 28, 2020
By Allie |
In Uncategorized

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
Read More
On March 24, 2020
By Lauren |
In Uncategorized

How Distilleries and Drink Brands are Supplying and Inspiring Through a Pandemic

Line-inducing restaurants are now giving out their coveted meals for free. Distillers are focusing their efforts on creating sanitizer instead of booze. And now, one of the rarest whiskey collections is now available for purchase. COVID-19 has drastically changed the way food and beverage companies are approaching business—now, our favorite distillers, brewers, and bar/restaurant owners […]
Read More
On December 27, 2019
By Karen |
In Uncategorized

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]
Read More
On December 1, 2019
By Karen |
In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
Read More