By Karen On April 30, 2020

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards.

Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for High-Proof Creative client, Headwind Vodka.

As beautiful as it is intriguing, the Pacific Northwest is a place where convention is challenged, and open-minded exploration is rewarded with discovery. The Pacific Northwest runs deep through the spirit of Headwind Vodka, so when tasked to create imagery for social media we went straight to the Oregon Coast. We believe we captured the true essence of the brand’s origin, mindset, and fervor for discovery.

Gold was awarded to High-Proof Creative in the category of Packaging/Label for its can design for The Bitter Housewife. The winning package design, which was released in 2019 was created by designer Chad Witzel. 

Entries receiving scores of 90-100 are Platinum Winners. Scores of 80-89 are Gold Winners. “We received high scores for our photography and design work from the preeminent third-party evaluator, AMCP, and that’s something to get excited about in the creative world,” says Karen Locke, founder of High-Proof Creative. 

About Hermes Creative Awards

Hermes Creative Awards is one of the oldest and largest creative competitions with winners ranging in size from individuals to media conglomerates, and fortune 500 companies. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry. 

About High-Proof Creative

High-Proof Creative is a woman-owned marketing and branding agency for the craft beverage industry. The Portland-based agency provides services for companies worldwide in a variety of areas including branding, website development, design, marketing strategy, social media, content, SEO, and more. In addition to these services, High-Proof Creative aims to provide digital solutions for the distilling industry with website features and apps such as Small-Batch Maps

High-Proof Creative was awarded Best Branding/Design Expert by readers of Spirited magazine in 2019 and was awarded Gold from the John Barleycorn Awards for the development of Gin Farallon’s website. 


Karen Locke is Founder of High-Proof Creative. She has written about booze for magazines like GQ magazine, Bon Appétit, Thrillist, Sip Northwest, Chilled, and more. Additionally, Karen has many years of creative, and marketing agency work in Portland. She believes the darker the bar, the better.

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