On September 26, 2019
By Karen |
In Marketing

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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On May 24, 2019
By Karen |
In High-Proof Creative

Meet Our Designer at High-Proof Creative — Janelle H.

Here’s your chance to learn a bit about one of our designers at High-Proof Creative! Janelle discovered that her passion for graphic design is the perfect pairing of lifelong creative pursuits and her technical and mathematical side, and we’re thankful she followed those passions and joined us here at High-Proof Creative. Check out Janelle’s Instagram to […]
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On March 18, 2019
By Karen |
In Content Marketing

Storytelling for Businesses in 4 Steps

“You MUST have a compelling brand story.” You’ve probably heard this statement more than a few times since you launched your distillery. Extracting the narrative from your own brand story isn’t always easy though! Using these four steps, you can effectively reach customers through storytelling. Find the Story Everyone has a story, even if your […]
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On December 20, 2018
By Karen |
In Digital Marketing

Why and How to Maintain Review Websites Like Google Business For Your Tasting Room

 I know how much businesses love to hate Yelp, Google Business, TripAdvisor, Facebook, and countless other websites but you can make maintaining these sites less stressful. Follow these steps to take control of third party review sites, but first! Why you should care. Why? Because You Must. ☝ The obvious answer to “why” is age-old customer service […]
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On December 18, 2018
By Karen |
In Press, Services

Why a Digital Press Kit is Essential and What to Include

Remember when the first article about your company went to print? Not only can press be excellent for business, it validates all of your hard work. If you’re interested in receiving more press — because of course you want more press — there are a few things you can do before hiring a public relations […]
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