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Author: Karen

On June 30, 2021

Re-Opening Your Distillery Tasting Room? Don’t Forget to Update Your Digital Presence

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, […]
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On October 27, 2020

HIRING: Social Media Marketer (Freelance – Portland, Oregon)

We’re hiring a social media manager at High-Proof Creative. Collaborate with a fun group of designers, developers, and marketing folks on work with national spirit and beverage brands. Please email karen@highproofcreative.com with your resume and work samples.  HIgh-Proof Creative is a niche marketing agency for the craft beverage industry. We provide services for companies nationwide […]
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On April 30, 2020

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
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On February 28, 2020
By Karen |

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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On February 19, 2020

High-Proof Creative’s Top Portland Area Bars – Winter 2020

We rounded up our favorite bars in Portland for winter 2020, just in case you don’t follow all of us on Instagram. Karen Locke, Founder  Tulip Shop Tavern, 825 N. Killingsworth Street  Tulip Shop Tavern doesn’t receive accolades in my book because it’s in my neighborhood, or because I used to patronize the two separate […]
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On January 7, 2020

5 Questions with Kate Palmer of Hearts + Tales Beverage Co.

Hearts + Tales Beverage Co. is a uniquely focused on an individualized or ‘hand-crafted’ approach to sales and marketing of artisanal brands in the United States. We recently helped Kate Palmer, Founder and President of Hearts + Tales with a website development for the new company. After working with Kate, we thought we’d dig deeper […]
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On December 27, 2019

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]
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On December 1, 2019

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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On November 20, 2019
By Karen |
In Photo

NEW! Starter Photo Package

In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 […]
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