On April 30, 2020
By Karen |
In Uncategorized

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
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On February 28, 2020
By Karen |
In Marketing

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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On February 19, 2020
By Karen |
In Uncategorized

High-Proof Creative’s Top Portland Area Bars – Winter 2020

We rounded up our favorite bars in Portland for winter 2020, just in case you don’t follow all of us on Instagram. Karen Locke, Founder  Tulip Shop Tavern, 825 N. Killingsworth Street  Tulip Shop Tavern doesn’t receive accolades in my book because it’s in my neighborhood, or because I used to patronize the two separate […]
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On January 7, 2020
By Karen |
In Uncategorized

5 Questions with Kate Palmer of Hearts + Tales Beverage Co.

Hearts + Tales Beverage Co. is a uniquely focused on an individualized or ‘hand-crafted’ approach to sales and marketing of artisanal brands in the United States. We recently helped Kate Palmer, Founder and President of Hearts + Tales with a website development for the new company. After working with Kate, we thought we’d dig deeper […]
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On December 27, 2019
By Karen |
In Uncategorized

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]
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On December 1, 2019
By Karen |
In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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On November 20, 2019
By Karen |
In Photo

NEW! Starter Photo Package

In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 […]
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On October 23, 2019
By Karen |
In Small-Batch Maps

Map Products and Track Customer Searches with Small-Batch Maps

Every month, open your inbox to a list of stores and locations where consumers are searching for your products. We’re excited to announce the launch of Small-Batch Maps, a web-based app for mapping your products on your website. The subscription-based software for distilleries and the beverage industry is compatible with WordPress, Squarespace, and any other […]
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On September 26, 2019
By Karen |
In Marketing

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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