On December 1, 2019
By Karen |
In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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On November 20, 2019
By Karen |
In Photo

NEW! Starter Photo Package

In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 […]
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On October 23, 2019
By Karen |
In Small-Batch Maps

Map Products and Track Customer Searches with Small-Batch Maps

Every month, open your inbox to a list of stores and locations where consumers are searching for your products. We’re excited to announce the launch of Small-Batch Maps, a web-based app for mapping your products on your website. The subscription-based software for distilleries and the beverage industry is compatible with WordPress, Squarespace, and any other […]
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On September 26, 2019
By Karen |
In Marketing

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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On May 24, 2019
By Karen |
In High-Proof Creative

Meet Our Designer at High-Proof Creative — Janelle H.

Here’s your chance to learn a bit about one of our designers at High-Proof Creative! Janelle discovered that her passion for graphic design is the perfect pairing of lifelong creative pursuits and her technical and mathematical side, and we’re thankful she followed those passions and joined us here at High-Proof Creative. Check out Janelle’s Instagram to […]
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On March 18, 2019
By Karen |
In Content Marketing

Storytelling for Businesses in 4 Steps

“You MUST have a compelling brand story.” You’ve probably heard this statement more than a few times since you launched your distillery. Extracting the narrative from your own brand story isn’t always easy though! Using these four steps, you can effectively reach customers through storytelling. Find the Story Everyone has a story, even if your […]
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