On December 18, 2018
Remember when the first article about your company went to print? Not only can press be excellent for business, it validates all of your hard work. If you’re interested in receiving more press — because of course you want more press — there are a few things you can do before hiring a public relations firm, which we also recommend. Start by adding a digital press kit to your website. Here’s why you need it, and what to include when you start building the press page out on your website.
A press kit, also known as a media kit, is a page on your website that has all of the resources a writer or editor will need to quickly learn about your products and company. From there, the writer has enough background to either pitch a story about you to their editor or call you up for an interview.
By providing a press kit, you’re essentially telling writers you have received press and that they can keep it coming. A press kit makes getting press easier!
What to Include
You’d be surprised how scarce company information can be on websites, especially with the minimalist design trends right now. Outline the basics that include the year you started, all of your products, where they can be purchased, FAQ, team bios, and more. You can arrange this content in a list for quick scanning and reference.
When it comes to your logo, include high quality, high-resolution graphics with transparent background to make your logo easy to use for any purpose. Also, provide high-resolution photos of your distillery or team and include attribution details so they know where to credit the photo.
Similar to what you might have on your About page, succinctly show people why your story is different from the other distillery in your city or region. If you haven’t dug deep into your story yet, you can work with a creative agency to develop speaking points to help you stand out.
Create a bank of all of the press releases you have distributed from the PR you sent out when you launched your business to individual product launch press releases. These are a great reference for journalists throughout the researching and writing phases.
Show writers and editors the other press you have received by linking to your previous mentions and articles. This gives writers interested in featuring you something to work from, and gives them an idea of the angles already used when telling your company’s story.
Your press page is another place to include any promotional videos or multimedia work you’ve done. Additionally, you could include any news spot or travel segments featuring your distillery.
It seems obvious, but if writers should contact a PR person or someone else in your company, be sure to provide the proper information for that person to field press inquires.
Check out these examples of company press kits:
Need help creating a digital press page? Contact High-Proof Creative today! We can write the content, AND add the page to your website.