By Karen On December 27, 2019

ICYMI: Our Top 5 Read Blog Posts in 2019

Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019.

Don’t want to miss a blog in 2020? Follow us on Instagram, Facebook, LinkedIn, or join our mailing list to stay updated.

#5: Why A Digital Press Kit Is Essential And What To Include

At High-Proof Creative we include over 10 categories in our marketing plans. Our marketing plans for distilleries, and craft beverage brands are delivered with a table of contents they’re so detailed! But if you’re set on tackling your own marketing plan, here are the top 5 things you won’t want to leave out.

 

 

#4: Our Favorite Canned Cocktail Drink Branding

Canned beverages are portable, crushable, and safer than glass! ​With so many new canned beverages hitting the market​ ​—​ ​and being that we are pretty obsessed with design​ ​— ​we thought we’d round​ ​up the boozy canned drinks with the most impressive branding and can design. Congrats if your brand was selected, we have nothing for you except praise! 🙌🏻 These are the canned cocktails that top our list for best drink branding.

 

#3: Necessary Evil Or Risky Business? Influencer Marketing For Alcohol Brands

Navigating the world of hashtags, geo-targeting, and the trending social climate, changes with every new wave of customer-driven fads and big-business campaigns. The reach of social influencers is growing like wildfire, spreading into every industry, leaving no spot untouched. The role of social influencers in marketing is predicted to expand so vastly by 2020 that you can’t afford to not use them as a tool in your arsenal.

 

 

#2: Building A Cohesive Distillery And Craft Spirits Brand

sign says you're looking sharp with cactus in frontBuilding a story that consumers connect with and thus spend their hard earned cash buying, means building a brand beyond your logo. If you do have that impressive logo and bottle design though, you’re one step closer to creating a cohesive brand. Here are a few ways to move your company forward from a snazzy logo to a full-fledged brand your customers will incorporate into their lives.

 

 

#1: 5 Things To Include In Your Craft Beverage Company’s Marketing Plan

 At High-Proof Creative we include over 10 categories in our marketing plans. Our marketing plans for distilleries, and craft beverage brands are delivered with a table of contents they’re so detailed! But if you’re set on tackling your own marketing plan, here are the top 5 things you won’t want to leave out.

Karen

Karen Locke is Founder of High-Proof Creative. She has written about booze for magazines like GQ magazine, Bon Appétit, Thrillist, Sip Northwest, Chilled, and more. Additionally, Karen has many years of creative, and marketing agency work in Portland. She believes the darker the bar, the better.
0
0 Comments
Share

Post a comment

Your email address will not be published. Required fields are marked *