On June 30, 2021

By Karen |

Re-Opening Your Distillery Tasting Room? Don’t Forget to Update Your Digital Presence

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, […]

On April 6, 2021

By Clare Goggin Sivits |

In Digital Marketing, Uncategorized

How To Build A Competitive Beverage Marketing Strategy

Every distilled spirits brand competes for space on retailer shelves. Even niche beverages crafted with select ingredients and unique flavor profiles must contend for consumer consideration. In order to effectively grab that retailer and consumer attention, it’s important to craft a beverage marketing strategy that takes those competitors into account. Want to get a leg […]

On February 24, 2021

By Clare Goggin Sivits |

In Email Marketing, Uncategorized

How To Effectively but Carefully Handle Customer Emails Obtained Through Online Sales

In 2020, we had plenty of conversations with clients about distillery marketing and design. Coming in second for most discussed topic of 2020 was online sales and leveraging the email addresses of your customers. Customer emails give us the power to re-engage previous customers, but with that comes great responsibility. With an effective but responsible […]

On January 22, 2021

By High-Proof Creative |

In Digital Marketing

How to Incorporate E-commerce into your Distillery’s Marketing Plan

In 2020, we learned that consumers are open to buying nearly anything online — including liquor. For so long, distilleries and spirits manufacturers were forced to deny the cross-country consumers’ requests to get their products. As you likely know, shipping liquor can be a challenging legal task. That is still the case in many ways, […]

On January 18, 2021

By High-Proof Creative |

In women in distilling

Women in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]

On October 8, 2020

By High-Proof Creative |

In Design, Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]

On October 1, 2020

By High-Proof Creative |

In women in distilling

Pomp & Whimsy: Celebrating the Role of Women in the Spirits Industry

“Women were drinking gin, they were making it, they were selling it, and they were consuming it, not in saloon bars but in the back of convenience stores and marketplaces and in their homes.,” Dr. Nicola Nice tells me over the phone. “That intrigued me as it indicated that this is a spirit that’s always […]

On September 21, 2020

By High-Proof Creative |

In Uncategorized

Women in Distilling: Chaunci King of Royalty Spirits

Chaunci King, founder of the first Black female-owned liquor company in the Northwest, Royalty Spirits, was in Mexico when she met a woman named Miru, and she instantly loved the name. She’d originally intended to use it for her daughter, but when she did some research into the name’s etymology she found that Miru was […]

On September 20, 2020

By High-Proof Creative |

In women in distilling

From KPU University to YouTube, Miss Brewbird, Documents Life at the Distillery

We first found Canadian distiller, Miss Brewbird, documenting production and daily life as a distiller on YouTube. Currently in a new position at the Welsh Wind is nestled in Cardigan Bay after distilling at The Borders Distillery in Scotland, she didn’t always know she wanted to be in the distilling industry. What made you want […]

On August 3, 2020

By Rachel Morrison |

In Social Media

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]

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