On October 31, 2018

By Ryan Stevens |

Use Content to Lure in Potential Customers, and Keep Them Sipping

You’re living the dream: sourcing unique grains and finishing barrels while customers enjoy the fruits of your labors. As you sip the labors of your distilling life, you’re probably wondering why we would recommend that you complicate your routine with a content strategy, especially as sales are picking up and your products are moving off […]

On October 24, 2018

By Karen |

In Marketing

5 Things to Include in Your Craft Beverage Company’s Marketing Plan

Marketing entails way more than just than social media, and it may be one reason you do not have a full-scale marketing plan yet. Clients often tell me it comes down to lack of time or knowledge of what to include in the yearly plan. SO what do you include? Marketing plans are much like […]

On October 8, 2018

By Karen |

In Services

Product Launch Marketing Package for Craft Beverage Companies

Time to Launch! You spent a lot of time and energy bringing your product to fruition. Ensure potential customers know about your new product! We can help. Product Launch Marketing Package Planning/Discovery Write Press Release Send PR to 5 trade publications, 2-non trade Write Messaging (Differentiators, tagline, etc.) Creative Assets (1 Social media header for […]

On September 24, 2018

By Karen |

In High-Proof Creative

Meet Jeia Villacis, Designer at High-Proof Creative

Jeia and I first met while working together for a Seattle cannabis company. Jeia has been working with High-Proof Creative on internal branding and marketing projects, in addition to branding for clients. I’m excited for you to meet Jeia Villacis, our enthusiastic and talented designer. Background & Experience: – A.A. Graphic Design from Edmonds Community College, […]

On September 10, 2018

By Michael Jonas |

In Branding

Distillery Trademarks: Q & A with Attorney Michael Jonas

I first met Michael Jonas of Rational Unicorn Legal Services LLC when I attended his seminar in Portland about trademarking. It’s one aspect of distilling that I know often comes up: distillery trademarks. Should you trademark your name, your logo, your products? If you have a Certificate of Label Approval (COLA), that approval isn’t that going to […]

On September 7, 2018

By Karen |

In High-Proof Creative

Meet Founder of High-Proof Creative, Karen Locke

Hey there! Karen here, founder of High-Proof Creative. I’m proud to be one of the few woman-owned creative agencies in the craft distilling industry. I get asked a lot about my background, and how I became involved with craft beverage brands, so here’s a breakdown of some of my experience, favorite beverages, and more. Next […]

On September 6, 2018

By Karen |

In Social Media

The Sweet Escape is Over: Promoted Social Media for Liquor Brands in 2019

Once we start receiving something for free it’s pretty annoying to have to start paying for it again. Imagine being told you have to pay full price for every album you listen to on Spotify after listening for free for years. As consumers we always seem to find a way to get what we want for […]

On August 23, 2018

By Karen |

In Public Relations

4 Ways to Gain Media Coverage for Your Brand

The journalist in me always wanted to discover new stories to tell on my own. There’s a rush that comes over us writers when we think we’ve discovered something new. For me, it was a spirit I couldn’t stop drinking, or a producer with an unexpected story. But it’s also hard to be everywhere and […]

On August 7, 2018

By Karen |

In Branding

Our Favorite Canned Cocktail Drink Branding

Canned cocktails, wine, and mead have been flooding the market, and it makes complete sense. Canned beverages are portable, crushable, and safer than glass! With so many new canned beverages hitting the market — and being that we are pretty obsessed with design — we thought we’d round up the boozy canned drinks with the […]

On August 6, 2018

By Karen |

In Social Media

How to Improve Your Instagram Game with Micro Content

If your craft beverage company is looking to really grow your Instagram followers and move past the daily product shots, here’s how you can step up your current posting with micro content. Start with photos that users resonate with. One way to connect with followers is to provide useful content right on Instagram along with […]

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