On November 12, 2018

By Karen |

FREE Website and SEO Health Check With Optional Consultation

There are two people in the world. Those who kick dropped ice under the fridge and those who take the time to pick it up. I won’t tell you which person I am. If you’re in the Kick Ice Under the Fridge Club, I have something for you: a FREE website and SEO health check. […]

On November 8, 2018

By Karen |

In Uncategorized

Have You Heard: Still Talking Podcast

I have a running list of magazine articles, newsletters, and webinars to sift through and usually there isn’t enough time for nearly all of the content I horde away. I barely have time to brush my hair these days (OK, fine. It’s never been a priority). Recently High-Proof Creative become a sponsor of Still Talking […]

On November 5, 2018

By Karen |

In High-Proof Creative

Founder of High-Proof Creative, Karen Locke featured in Sip Northwest

“This writer and PR consultant might know Portland’s booze scene better than most. Author of “High-Proof PDX” and an all-around bev badass, you’ll find her feed to be hyper-focused on local spirits you should know. Her photos are a record of her travel to nearby distilleries, bars that feature great drinks and inside scoops of […]

On November 1, 2018

By Karen |

In Distillery, Tasting Room

5 Easy Small Plates to Serve in Your Distillery Tasting Room

Don’t have a full blown kitchen but want or need to serve your hungry patrons food while they drink? Here are 5 simple, small plates you can pull off in your distillery tasting room without a full kitchen. SPICY PROSCIUTTO SPREAD Basically, throw everything in a food processor and grab some crusty bread. View recipe via […]

On October 31, 2018

By Ryan Stevens |

In Content Marketing

Use Content to Lure in Potential Customers, and Keep Them Sipping

You’re living the dream: sourcing unique grains and finishing barrels while customers enjoy the fruits of your labors. As you sip the labors of your distilling life, you’re probably wondering why we would recommend that you complicate your routine with a content strategy, especially as sales are picking up and your products are moving off […]

On October 24, 2018

By Karen |

In Marketing

5 Things to Include in Your Craft Beverage Company’s Marketing Plan

Marketing entails way more than just than social media, and it may be one reason you do not have a full-scale marketing plan yet. Clients often tell me it comes down to lack of time or knowledge of what to include in the yearly plan. SO what do you include? Marketing plans are much like […]

On October 8, 2018

By Karen |

In Services

Product Launch Marketing Package for Craft Beverage Companies

Time to Launch! You spent a lot of time and energy bringing your product to fruition. Ensure potential customers know about your new product! We can help. Product Launch Marketing Package Planning/Discovery Write Press Release Send PR to 5 trade publications, 2-non trade Write Messaging (Differentiators, tagline, etc.) Creative Assets (1 Social media header for […]

On September 24, 2018

By Karen |

In High-Proof Creative

Meet Jeia Villacis, Designer at High-Proof Creative

Jeia and I first met while working together for a Seattle cannabis company. Jeia has been working with High-Proof Creative on internal branding and marketing projects, in addition to branding for clients. I’m excited for you to meet Jeia Villacis, our enthusiastic and talented designer. Background & Experience: – A.A. Graphic Design from Edmonds Community College, […]

On September 10, 2018

By Michael Jonas |

In Branding

Distillery Trademarks: Q & A with Attorney Michael Jonas

I first met Michael Jonas of Rational Unicorn Legal Services LLC when I attended his seminar in Portland about trademarking. It’s one aspect of distilling that I know often comes up: distillery trademarks. Should you trademark your name, your logo, your products? If you have a Certificate of Label Approval (COLA), that approval isn’t that going to […]

On September 7, 2018

By Karen |

In High-Proof Creative

Meet Founder of High-Proof Creative, Karen Locke

Hey there! Karen here, founder of High-Proof Creative. I’m proud to be one of the few woman-owned creative agencies in the craft distilling industry. I get asked a lot about my background, and how I became involved with craft beverage brands, so here’s a breakdown of some of my experience, favorite beverages, and more. Background […]

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