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On September 7, 2018
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In High-Proof Creative

Meet Founder of High-Proof Creative, Karen Locke

Hey there! Karen here, founder of High-Proof Creative. I’m proud to be one of the few woman-owned creative agencies in the craft distilling industry. I get asked a lot about my background, and how I became involved with craft beverage brands, so here’s a breakdown of some of my experience, favorite beverages, and more. Next […]
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On August 23, 2018
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In Public Relations

4 Ways to Gain Media Coverage for Your Brand

The journalist in me always wanted to discover new stories to tell on my own. There’s a rush that comes over us writers when we think we’ve discovered something new. For me, it was a spirit I couldn’t stop drinking, or a producer with an unexpected story. But it’s also hard to be everywhere and […]
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On August 7, 2018
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In Branding

Our Favorite Canned Cocktail Drink Branding

Canned cocktails, wine, and mead have been flooding the market, and it makes complete sense. Canned beverages are portable, crushable, and safer than glass! ​With so many new canned beverages hitting the market​ ​—​ ​and being that we are pretty obsessed with design​ ​— ​we thought we’d round​ ​up the boozy canned drinks with the […]
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On August 6, 2018
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In Social Media

How to Improve Your Instagram Game with Micro Content

If your craft beverage company is looking to really grow your Instagram followers and move past the daily product shots, here’s how you can step up your current posting with micro content. Start with photos that users resonate with. One way to connect with followers is to provide useful content right on Instagram along with […]
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On July 30, 2018
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In Websites

Websites for Distilleries: Does Your Distillery Really Need One?

During a breakout session at American Distilling Institute Conference, a distiller asked the very question: “Does my distillery need a website?” The breakout session was “Game-changing Social Media for 2018” with Todd Buckley. The question wasn’t out of touch, especially in control states like Oregon where distilleries can’t sell product online. If distilleries can’t sell product […]
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On July 26, 2018
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In Marketing

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]
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On July 16, 2018
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In Marketing

4 Ways to Spruce Up Your Distillery Tasting Room

In some states like Oregon (also home to High-Proof Creative), tasting room vibes are bit more “in-and-out,” meaning people sample their way through a flight, hopefully buy a bottle, and then head out. Maybe you have less of a focus on aesthetics, and more of a “here you are among the barrels sipping our whiskey” […]
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On July 4, 2018
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In Marketing

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that booze proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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