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    Blog
    On March 24, 2020
    By Lauren |
    In Uncategorized

    How Distilleries and Drink Brands are Supplying and Inspiring Through a Pandemic

    Line-inducing restaurants are now giving out their coveted meals for free. Distillers are focusing their efforts on creating sanitizer instead of booze. And now, one of the rarest whiskey collections is now available for purchase. COVID-19 has drastically changed the way food and beverage companies are approaching business—now, our favorite distillers, brewers, and bar/restaurant owners […]
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    On February 28, 2020
    By Karen |
    In Marketing

    How Full-Service Marketing Agencies Can Save You Time and Money

    If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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    On February 19, 2020
    By Karen |
    In Uncategorized

    High-Proof Creative’s Top Portland Area Bars – Winter 2020

    We rounded up our favorite bars in Portland for winter 2020, just in case you don’t follow all of us on Instagram. Karen Locke, Founder  Tulip Shop Tavern, 825 N. Killingsworth Street  Tulip Shop Tavern doesn’t receive accolades in my book because it’s in my neighborhood, or because I used to patronize the two separate […]
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    On January 7, 2020
    By Karen |
    In Uncategorized

    5 Questions with Kate Palmer of Hearts + Tales Beverage Co.

    Hearts + Tales Beverage Co. is a uniquely focused on an individualized or ‘hand-crafted’ approach to sales and marketing of artisanal brands in the United States. We recently helped Kate Palmer, Founder and President of Hearts + Tales with a website development for the new company. After working with Kate, we thought we’d dig deeper […]
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    On December 27, 2019
    By Karen |
    In Uncategorized

    ICYMI: Our Top 5 Read Blog Posts in 2019

    Since the inception of High-Proof Creative in 2018, we’ve attempted to provide as much *free* guidance through our blog as possible. If you’ve had time to read some of our blogs, we hope they were truly helpful. If not, here’s a recap of our blogs that saw the most traction and readership in 2019. Don’t […]
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    On December 1, 2019
    By Karen |
    In Marketing, Uncategorized

    Craft Distillery Sell Sheet Template

    Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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    On November 20, 2019
    By Karen |
    In Photo

    NEW! Starter Photo Package

    In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 […]
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    On October 23, 2019
    By Karen |
    In Small-Batch Maps

    Map Products and Track Customer Searches with Small-Batch Maps

    Every month, open your inbox to a list of stores and locations where consumers are searching for your products. We’re excited to announce the launch of Small-Batch Maps, a web-based app for mapping your products on your website. The subscription-based software for distilleries and the beverage industry is compatible with WordPress, Squarespace, and any other […]
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    On September 27, 2019
    By Amy Zimmerman |
    In Uncategorized

    How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

    You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]
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