On September 20, 2020
By High-Proof Creative |
In women in distilling

From KPU University to YouTube, Miss Brewbird, Documents Life at the Distillery

We first found Canadian distiller, Miss Brewbird, documenting production and daily life as a distiller on YouTube. Currently in a new position at the Welsh Wind is nestled in Cardigan Bay after distilling at The Borders Distillery in Scotland, she didn’t always know she wanted to be in the distilling industry.  What made you want […]
Read More
On August 3, 2020
By Rachel Morrison |
In Social Media

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
Read More
On July 29, 2020
By Claire Petras |
In Social Media

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]
Read More
On June 12, 2020
By Allie |
In Packaging

The Future of Sustainable Liquor Packaging

It’s clear that there will be many long-lasting impacts and changes to the way we live our everyday lives, especially post-COVID-19 pandemic. This concept of the “new normal” during COVID times expands past the very important health precautions being implemented. The pandemic is also revealing in so many ways how interdependent we are as individuals […]
Read More
On April 30, 2020
By Karen |
In High-Proof Creative, Uncategorized

High-Proof Creative Wins Platinum & Gold at 2020 Hermes Creative Awards

Portland, Ore. (April 30, 2020) —High-Proof Creative, a woman-owned marketing and branding agency for the craft beverage industry was awarded Platinum and Gold at the 2020 Hermes Creative Awards. Platinum (first place) was awarded to High-Proof Creative in the category of Interactive Media & Photography for Social Media for images photographed by Kelsey Curtis for […]
Read More
On April 28, 2020
By Allie |
In Uncategorized

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
Read More
On April 13, 2020
By Allie |
In Social Media

6 Spiked Recipes to Raise Your Followers’ Spirits During Quarantine

While quarantined, consumers are looking to support their favorite local makers now more than ever. Many are bringing comfort into their homes and kitchens by infusing mealtime with the familiar products they love. Not surprisingly, many are also infusing their days with happy hours and night-caps to keep things a little—you know—interesting during all this […]
Read More