By Karen On November 20, 2019

NEW! Starter Photo Package

In 1996, Bill Gates wrote an essay called “Content is King” on the Microsoft website. Little did he know that it’d be more true than ever as we scoot in 2020. The definition of content is vast and includes the written word, but in this Instagram-obsessed world photography is as important as ever. With 800 million monthly active users on Instagram, and 70 million photos added per day brands are going beyond the iPhone to create content that engages their potential clients. With this in mind, we’ve created a NEW photo package for new distilleries, and product owners. Hint: combine packages with our Product Launch Package.

Photo package includes:

    • Knockouts of bottles/products
    • 1 stylized photograph with bottle
    • Cocktails prepared and photographed

Bottle Shots

Bottle shots are essential for media attention and press releases. Knockouts are great for using on your website.

Stylized Shot

A photo of your bottle in use or integrated into everyday life. Styled photos can be used on website headers or on social media.

Cocktail Shot

We develop recipes and photograph the cocktails. Share cocktail photos on social media with your followers, or add a section to your website for cocktail recipes.


Interested in stunning photographs for distillery or beverage brand? Contact us today about photo pricing


Karen Locke is Founder of High-Proof Creative. She has written about booze for magazines like GQ magazine, Bon Appétit, Thrillist, Sip Northwest, Chilled, and more. Additionally, Karen has many years of creative, and marketing agency work in Portland. She believes the darker the bar, the better.

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