On March 4, 2022
By Clare Goggin Sivits |
In Content Marketing, Distillery Marketing, Marketing, Social Media

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]
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On October 8, 2020
By High-Proof Creative |
In Design, Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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On February 28, 2020
By Karen |
In Marketing

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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On December 1, 2019
By Karen |
In Marketing, Uncategorized

Craft Distillery Sell Sheet Template

Sell sheets are important for distillery distribution and sales but in reality everyone from liquor stores — to the media — to potential investors will lay eyes on them at some point. Whether you’re a new distillery in need of sell sheets for the first time, or your sell sheets are outdated and need a […]
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On September 26, 2019
By Karen |
In Marketing

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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