On July 26, 2018
By Karen |
In Marketing

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]
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On July 16, 2018
By Karen |
In Marketing

4 Ways to Spruce Up Your Distillery Tasting Room

In some states like Oregon (also home to High-Proof Creative), tasting room vibes are bit more “in-and-out,” meaning people sample their way through a flight, hopefully buy a bottle, and then head out. Maybe you have less of a focus on aesthetics, and more of a “here you are among the barrels sipping our whiskey” […]
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