On November 8, 2018
By Karen |
In Uncategorized

Have You Heard: Still Talking Podcast

I have a running list of magazine articles, newsletters, and webinars to sift through and usually there isn’t enough time for nearly all of the content I horde away. I barely have time to brush my hair these days (OK, fine. It’s never been a priority). Recently High-Proof Creative become a sponsor of Still Talking […]
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On October 8, 2018
By Karen |
In Services

Product Launch Marketing Package for Craft Beverage Companies

Time to Launch! You spent a lot of time and energy bringing your product to fruition. Ensure potential customers know about your new product! We can help. Product Launch Marketing Package Planning/Discovery Write Press Release Send PR to 5 trade publications, 2-non trade Write Messaging  (Differentiators, tagline, etc.) Creative Assets (1 Social media header for […]
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On September 24, 2018
By Karen |
In High-Proof Creative

Meet Jeia Villacis, Designer at High-Proof Creative

Jeia and I first met while working together for a Seattle cannabis company. Jeia has been working with High-Proof Creative on internal branding and marketing projects, in addition to branding for clients. I’m excited for you to meet Jeia Villacis, our enthusiastic and talented designer. Background & Experience: – A.A. Graphic Design from Edmonds Community College, […]
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On September 7, 2018
By Karen |
In High-Proof Creative

Meet Founder of High-Proof Creative, Karen Locke

Hey there! Karen here, founder of High-Proof Creative. I’m proud to be one of the few woman-owned creative agencies in the craft distilling industry. I get asked a lot about my background, and how I became involved with craft beverage brands, so here’s a breakdown of some of my experience, favorite beverages, and more.  Background […]
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On August 23, 2018
By Karen |
In Public Relations

4 Ways to Gain Media Coverage for Your Brand

The journalist in me always wanted to discover new stories to tell on my own. There’s a rush that comes over us writers when we think we’ve discovered something new. For me, it was a spirit I couldn’t stop drinking, or a producer with an unexpected story. But it’s also hard to be everywhere and […]
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On August 7, 2018
By Karen |
In Branding

Our Favorite Canned Cocktail Drink Branding

Canned cocktails, wine, and mead have been flooding the market, and it makes complete sense. Canned beverages are portable, crushable, and safer than glass! ​With so many new canned beverages hitting the market​ ​—​ ​and being that we are pretty obsessed with design​ ​— ​we thought we’d round​ ​up the boozy canned drinks with the […]
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On August 6, 2018
By Karen |
In Social Media

How to Improve Your Instagram Game with Micro Content

If your craft beverage company is looking to really grow your Instagram followers and move past the daily product shots, here’s how you can step up your current posting with micro content. Start with photos that users resonate with. One way to connect with followers is to provide useful content right on Instagram along with […]
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