By Karen On August 6, 2018

How to Improve Your Instagram Game with Micro Content

If your craft beverage company is looking to really grow your Instagram followers and move past the daily product shots, here’s how you can step up your current posting with micro content. Start with photos that users resonate with. One way to connect with followers is to provide useful content right on Instagram along with a photo, or what we like to call micro content.

What’s micro content? It’s more than a photo — it’s additional content in the description of the photo that users will value, and thus remember. You still want to lead potential customers to your website so they can learn more about your brand and develop an image of your company in their minds, but as marketers we also want to allow followers to stay on Instagram while viewing useful content. 

Achieving the aforementioned situation means having a good mix of micro content that allows potential customers to stay on Instagram, and content like blogs on your website that can be absorbed when the time is right.

Micro content can be anything from a cocktail recipe — to a mini travel guide — to tasting room tips. When posting content for your followers think about what else they like to do besides drink your booze! Do they like hiking? Are they mothers? Do they travel?

Imagine you are encouraging your followers to drink your canned cocktail at the river. Take it a step deeper. Along with that imagery of your canned cocktail at the river, provide your top 5 river spots near your distillery. Or best river floats. You get it. Here’s an example of a post High-Proof Creative made utilizing micro content instead of a full blown blog post for the subject matter.

Sometimes a blog post isn’t needed, but you have more information to share. Utilize micro content!

Want more ideas for Instagram content for your craft beverage company? Contact us today!

We can help you come up with a plan for engaging potential customers. 


Karen Locke is Founder of High-Proof Creative. She has written about booze for magazines like GQ magazine, Bon Appétit, Thrillist, Sip Northwest, Chilled, and more. Additionally, Karen has many years of creative, and marketing agency work in Portland. She believes the darker the bar, the better.

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