By Karen On October 8, 2018

Product Launch Marketing Package for Craft Beverage Companies

Time to Launch!

You spent a lot of time and energy bringing your product to fruition.

Ensure potential customers know about your new product! We can help.

Product Launch Marketing Package


Write Press Release

Send PR to 5 trade publications, 2-non trade

Write Messaging  (Differentiators, tagline, etc.)

Creative Assets (1 Social media header for all platforms, 4 IG posts, etc.)

1 blog post announcing product

Update website with additional messaging & photos

Write newsletter email, and design (If list/account available)

Hashtag research for launch

Posting and monitoring of posts pertaining to product launch (2 weeks total)

Paid promotion (with your budget High-Proof Creative targets audience)

Additional Possibilities (Inquire for Pricing)

Product photography (would need to check on photographer availability)

Sales sheets or other print collateral

Pricing for Product Launch Package

This package is completely customizable! Pick and choose the marketing items that will work best for your launch.

Email Karen with questions:


Karen Locke is Founder of High-Proof Creative. She has written about booze for magazines like GQ magazine, Bon Appétit, Thrillist, Sip Northwest, Chilled, and more. Additionally, Karen has many years of creative, and marketing agency work in Portland. She believes the darker the bar, the better.

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