On October 8, 2018
By Karen |
In Services

Product Launch Marketing Package for Craft Beverage Companies

Time to Launch! You spent a lot of time and energy bringing your product to fruition. Ensure potential customers know about your new product! We can help. Product Launch Marketing Package Planning/Discovery Write Press Release Send PR to 5 trade publications, 2-non trade Write Messaging  (Differentiators, tagline, etc.) Creative Assets (1 Social media header for […]
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On September 24, 2018
By Karen |
In High-Proof Creative

Meet Jeia Villacis, Designer at High-Proof Creative

Jeia and I first met while working together for a Seattle cannabis company. Jeia has been working with High-Proof Creative on internal branding and marketing projects, in addition to branding for clients. I’m excited for you to meet Jeia Villacis, our enthusiastic and talented designer. Background & Experience: – A.A. Graphic Design from Edmonds Community College, […]
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On September 10, 2018
By Michael Jonas |
In Branding

Distillery Trademarks: Q & A with Attorney Michael Jonas

I first met Michael Jonas of Rational Unicorn Legal Services LLC when I attended his seminar in Portland about trademarking. It’s one aspect of distilling that I know often comes up: distillery trademarks. Should you trademark your name, your logo, your products? If you have a Certificate of Label Approval (COLA), that approval isn’t that going to […]
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On September 7, 2018
By Karen |
In High-Proof Creative

Meet Founder of High-Proof Creative, Karen Locke

Hey there! Karen here, founder of High-Proof Creative. I’m proud to be one of the few woman-owned creative agencies in the craft distilling industry. I get asked a lot about my background, and how I became involved with craft beverage brands, so here’s a breakdown of some of my experience, favorite beverages, and more.  Background […]
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On August 23, 2018
By Karen |
In Public Relations

4 Ways to Gain Media Coverage for Your Brand

The journalist in me always wanted to discover new stories to tell on my own. There’s a rush that comes over us writers when we think we’ve discovered something new. For me, it was a spirit I couldn’t stop drinking, or a producer with an unexpected story. But it’s also hard to be everywhere and […]
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On August 7, 2018
By Karen |
In Branding

Our Favorite Canned Cocktail Drink Branding

Canned cocktails, wine, and mead have been flooding the market, and it makes complete sense. Canned beverages are portable, crushable, and safer than glass! ​With so many new canned beverages hitting the market​ ​—​ ​and being that we are pretty obsessed with design​ ​— ​we thought we’d round​ ​up the boozy canned drinks with the […]
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On August 6, 2018
By Karen |
In Social Media

How to Improve Your Instagram Game with Micro Content

If your craft beverage company is looking to really grow your Instagram followers and move past the daily product shots, here’s how you can step up your current posting with micro content. Start with photos that users resonate with. One way to connect with followers is to provide useful content right on Instagram along with […]
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On July 30, 2018
By Karen |
In Websites

Websites for Distilleries: Does Your Distillery Really Need One?

During a breakout session at American Distilling Institute Conference, a distiller asked the very question: “Does my distillery need a website?” The breakout session was “Game-changing Social Media for 2018” with Todd Buckley. It was a good question though, especially in control states like Oregon where distilleries can’t sell product online. If distilleries can’t sell product […]
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On July 26, 2018
By Karen |
In Marketing

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]
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