On March 17, 2022
By Clare Goggin Sivits |
In Distillery Marketing, High-Proof Creative, women in distilling

There Are More Women in Distilling Than You May Think!

The earliest recorded sour mash whiskey recipe was crafted by a woman. In fact, Catherine Spears Frye Carpenter supported her family by raising cattle and distilling spirits in Kentucky during the early 1800s. Back then, society considered distilling “women’s work.” But after the industrial revolution, it became a male-dominated industry. Here in the 2000s, we’re […]
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On March 4, 2022
By Clare Goggin Sivits |
In Content Marketing, Distillery Marketing, Marketing, Social Media

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]
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On March 2, 2022
By Clare Goggin Sivits |
In Small-Batch Maps

Use Data to Map Your Craft Spirits Distribution

Go where the demand is! That’s easier said than done for many craft spirits brands.  Small distilleries have to be picky about where they distribute their spirits. But any good business still wants to put products in the hands of customers who will buy them. The challenge is figuring out where those customers are. Small-Batch […]
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