On March 18, 2023

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media

Social Media for Alcohol Brands 101

When it comes to distilling fine spirits, you know how to capture the heart of your distillate. However, capturing the hearts of your social media audience? That’s more difficult. It just requires a different set of skills and an understanding of the individual platforms. Navigating Instagram, Facebook and LinkedIn may seem like a waste of […]

On March 8, 2023

By Clare Goggin Sivits |

In Branding, Distillery, women in distilling

Use These 5 Tips to Market Your Woman-Owned Distillery Right Now!

Craft distilleries owned by women, BIPOC or members of the LGBTQ+ still make up a small subsection of the industry. However, the appeal of these businesses extends way beyond the typical white male spirits drinker. Let’s face it: Women and BIPOC distillery owners face uphill battles on many fronts. For instance: securing business funding. In […]

On February 16, 2023

By Clare Goggin Sivits |

In Branding, Content Marketing, Distillery, Marketing

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs. This phenomenon has always been a factor in alcohol marketing to a […]

On January 25, 2023

By Clare Goggin Sivits |

In Branding, Design

5 Alcohol Packaging Design Trends to Watch in 2023

Every year, craft distilleries face new challenges when standing out on a crowded retailer shelf. Bottle, label and overall packaging design shift swiftly in response as alcohol branding companies constantly seek new ways to outshine their clients’ competitors. To do that, it’s essential to understand what’s in the rearview as well as what’s just up […]

On January 13, 2023

By Clare Goggin Sivits |

In Cocktails, Tasting Room

Craft Spirits Guide to Portland for the ACSA Convention

In February, the craft spirits community will descend on our home of Portland, Oregon. We’re thrilled to welcome everyone to our city for the American Craft Spirits Association Distillers’ Convention and we’d even be happy to show you around personally. From St. Johns to Sellwood and Downtown to Montavilla, we know all the best destinations […]

On December 22, 2022

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media, Websites

How Distilleries Measure ROI on Digital Marketing

Craft distillery customers spend time online, just like every other customer. It’s just a matter of finding them where they are. An effective digital marketing plan for your distillery allows you to hit those targets. It should include clear goals, a budget and a plan for how to measure ROI in digital marketing. Yes, you […]

On December 6, 2022

By Clare Goggin Sivits |

In Cocktails, Distillery, Q&A

The 9 Best Drinking Cities Picked by Craft Distillers

What you drink matters without a doubt. But where you drink could matter more. Think about it: if you’re drinking bourbon, wouldn’t you prefer to have it in Louisville, Kentucky? Or if you want the best martini you’ve ever had, maybe travel to Manhattan, the location of origin. However, when it comes down to the […]

On November 29, 2022

By Clare Goggin Sivits |

In Distillery, High-Proof Creative

The 2022 Portland Craft Spirits Gift Guide for Distillers

The holiday season arrived and we’re making our list and checking it twice for all the craft distillers we know and love. As an alcohol branding company based in Portland, we have direct access to some of the highest-rated distilleries in the nation. They make for incredible gifts this time of year. Thanks to our […]

On November 9, 2022

By Clare Goggin Sivits |

In Digital Marketing, Marketing, Social Media

Should Your Distillery TikTok?

Even as the future of TikTok hangs in the balance, its status as a marketing tool continues to climb. Brands launch new accounts on the platform every day and it reaches a very tuned-in and engaged audience advertisers haven’t found elsewhere. But distilleries and craft spirits brands have been slow to adopt it. Not just […]

On October 10, 2022

By Clare Goggin Sivits |

In Ads, Branding, Digital Marketing, Distillery, Marketing, Tasting Room

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]

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