How to Incorporate E-commerce into your Distillery’s Marketing Plan

In 2020, we learned that consumers are open to buying nearly anything online — including liquor. For so long, distilleries and spirits manufacturers were forced to deny the cross-country consumers’ requests to get their products. As you likely know, shipping liquor can be a challenging legal task. That is still the case in many ways, […]

On January 18, 2021

By High-Proof Creative |

In Womxn in Distilling

Womxn in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]

On October 8, 2020

By High-Proof Creative |

In Marketing, Uncategorized

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]

On October 1, 2020

By High-Proof Creative |

In Womxn in Distilling

Pomp & Whimsy: Celebrating the Role of Women in the Spirits Industry

“Women were drinking gin, they were making it, they were selling it, and they were consuming it, not in saloon bars but in the back of convenience stores and marketplaces and in their homes.,” Dr. Nicola Nice tells me over the phone. “That intrigued me as it indicated that this is a spirit that’s always […]

On September 21, 2020

By High-Proof Creative |

In Womxn in Distilling

Womxn in Distilling: Chaunci King of Royalty Spirits

Chaunci King, founder of the first Black female-owned liquor company in the Northwest, Royalty Spirits, was in Mexico when she met a woman named Miru, and she instantly loved the name. She’d originally intended to use it for her daughter, but when she did some research into the name’s etymology she found that Miru was […]

On September 20, 2020

By High-Proof Creative |

In Womxn in Distilling

From KPU University to YouTube, Miss Brewbird, Documents Life at the Distillery

We first found Canadian distiller, Miss Brewbird, documenting production and daily life as a distiller on YouTube. Currently in a new position at the Welsh Wind is nestled in Cardigan Bay after distilling at The Borders Distillery in Scotland, she didn’t always know she wanted to be in the distilling industry. What made you want […]

On June 17, 2020

By High-Proof Creative |

In Marketing

Using ‘Google My Business’ to Drive Customers to Your Tasting Room and Website

With the economic reopening underway and new restrictions on businesses, it’s more important than ever to communicate with your customers. Google My Business is your new best friend in SEO that lets you manage how your business appears on Google Search and Maps so that your customers and followers can find you and make contact […]

On April 10, 2020

By High-Proof Creative |

In Uncategorized

Advice for Working Remotely From People Who Do it All the Time

How’s working from home going? It’s a challenge, for sure. Although most of us do live in Portland, our team has always been remote. Here’s how the High-Proof team has been working from home. Get true, model-ready lighting on your video calls by facing a window. (I’m serious people… I have received compliments on […]