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On January 22, 2021

How to Incorporate E-commerce into your Distillery’s Marketing Plan

In 2020, we learned that consumers are open to buying nearly anything  online — including liquor. For so long, distilleries and spirits manufacturers were forced to deny the cross-country consumers’ requests to get their products. As you likely know, shipping liquor can be a challenging legal task. That is still the case in many ways, […]
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On January 18, 2021

Womxn in Distilling: Lee Hedgmon

Lee Hedgmon, a distiller at Freeland Spirits, greets me warmly. She’s wearing a mask but I can tell from her eyes that she’s smiling. We’re inside the craft distillery, a gorgeous brick building painted a dark teal color, and she leads me down a narrow hallway, past a sign painted on the wall that reads, […]
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On October 8, 2020

3 Printed Marketing Materials Your Distillery Needs To Get on The Shelves (and Stay on Them)

In the spirits industry, a distillery has two people it immediately needs to impress: the potential liquor buyer and the potential consumer. Convincing the buyer to bring you on their liquor store shelves, bar/restaurant, or distribution portfolio is no easy task. Not only do they have to be impressed by the spirit itself, but they […]
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On September 20, 2020

From KPU University to YouTube, Miss Brewbird, Documents Life at the Distillery

We first found Canadian distiller, Miss Brewbird, documenting production and daily life as a distiller on YouTube. Currently in a new position at the Welsh Wind is nestled in Cardigan Bay after distilling at The Borders Distillery in Scotland, she didn’t always know she wanted to be in the distilling industry.  What made you want […]
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