On March 17, 2022

By Clare Goggin Sivits |

In Distillery Marketing, High-Proof Creative, women in distilling

There Are More Women in Distilling Than You May Think!

The earliest recorded sour mash whiskey recipe was crafted by a woman. In fact, Catherine Spears Frye Carpenter supported her family by raising cattle and distilling spirits in Kentucky during the early 1800s. Back then, society considered distilling “women’s work.” But after the industrial revolution, it became a male-dominated industry. Here in the 2000s, we’re […]

On March 4, 2022

By Clare Goggin Sivits |

In Content Marketing, Distillery Marketing, Marketing, Social Media

Why Celebrate International Women’s Day?

Craft spirits play a key role in celebrating many holidays. But, occasionally, it may be hard to figure out how a distillery factors into a global awareness holiday, like International Women’s Day. Maybe it doesn’t immediately strike you as a holiday your distillery should participate in. In reality, it’s an excellent opportunity to recognize both […]

On February 28, 2022

By Clare Goggin Sivits |

In Distillery Marketing, Marketing, SEO, Tasting Room

Ideas for Marketing Your Products Locally

Local pride acts as a strong force when it comes to spirits marketing. People feel a bond to the distillery down the street — or the one in the next neighborhood over. Marketing your place and city of production instills a sense of authenticity. Your distillery has a natural edge within its own community, where […]

On February 21, 2022

By Clare Goggin Sivits |

In Distillery Marketing, Marketing, Tasting Room

Build a Distillery Tour that Markets Your Spirits for You

Every time a customer walks into your distillery looking for a tour, it’s an opportunity to sell more spirits. Anyone who wants to learn more about your business is already primed to buy a bottle or two but they may also be a conduit to spread the word about your brand. By crafting a really […]

On February 14, 2022

By Clare Goggin Sivits |

In Digital Marketing, Distillery Marketing, Tasting Room

How To Get More Reviews for Your Distillery & Why

“You’ve gotta check out this awesome distillery!” That’s what you want people to say when they recommend your distillery to friends and family, right? It’s even better when they post it as a review online. A positive review feels so good — but it’s also a smart goal to add to your beverage marketing strategy. […]

On June 30, 2021

By Karen |

In Distillery Marketing

Re-Opening Your Distillery Tasting Room? Don’t Forget to Update Your Digital Presence

During the COVID-19 pandemic, I would hear friends say,” I read in the news that the alcohol industry is booming!” Sure, the big guys were doing well as masked customers hurried into liquor stores and purchased their trusted big brands. As I’m sure you’ve felt and seen, the craft spirits industry, on the other hand, […]

On February 18, 2019

By Ryan Stevens |

In Distillery Marketing

Throw a Themed Cocktail Event in Your Distillery Tasting Room

We know how easy it can be to get stuck in the groove of the day to day, especially with all of the (literal) moving parts that go into running and operating a distillery. The question is: what’s one thing you can do this year for your own sanity? Throw a themed cocktail party. The […]

On November 1, 2018

By Karen |

In Distillery Marketing, Tasting Room

5 Easy Small Plates to Serve in Your Distillery Tasting Room

Don’t have a full blown kitchen but want or need to serve your hungry patrons food while they drink? Here are 5 simple, small plates you can pull off in your distillery tasting room without a full kitchen. SPICY PROSCIUTTO SPREAD Basically, throw everything in a food processor and grab some crusty bread. View recipe via […]

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