On November 12, 2018
There are two people in the world. Those who kick dropped ice under the fridge and those who take the time to pick it up. I won’t tell you which person I am.
If you’re in the Kick Ice Under the Fridge Club, I have something for you: a FREE website and SEO health check. Keep reading to find out why you need it.
Out of sight, out of mind, right? When it comes to your craft beverage business, one aspect that’s probably out of mind is the health of your website. If the website is there working on the front end, and it looks nice, that’s perfect. But unfortunately Google wants more. They want your website to be user-friendly. Google ranks all of the websites like yours and puts them in order for the user. The website that comes up first in a search is the website that’s the most user friendly. Why does it matter what position you appear on a Google search?
81% of shoppers conduct online research before buying, according to Adweek.
Potential customers use your website and other articles they find about you online to form an opinion of your brand, which ultimately helps them decide to buy, even if they can’t purchase your spirit online. This is why the health of your website and SEO are so important.
Issues on the Backend Can Determine Where You Appear in Google Searches
If your site is working well and fully optimized, Google will send users to your site, however, if there are some issues on the backend that are hurting your SEO and you’re not ranking for any keywords, you might show up really deep in a search, meaning 10 or more pages back. Or worse yet, your competitor who has maintained their website with thoughtful content will come up instead of you. We can do a website crawl for you to ensure that your website isn’t riddled with errors on the backend. SEO for beverage companies isn’t about black hat tricks on the backend, it’s about making sure Google is happy.
Keywords Can Determine Where You Appear in Google Searches
Let’s say your website is in good health. Next we look at keywords because it’s how customers are finding your website in Google searches. Imagine the keyword “Pittsburgh whiskey” is relevant to your company. We look at keyword ranking. If you rank #50 for that keyword and your competitor ranks #4, then users are seeing your competitors website first because they’re coming up on the first page of search and you’re miles back, maybe 5 pages in. Think about the last time you clicked 5 pages back in a Google search. Most people won’t. We can add these people to our Kick Ice Under the Fridge Club. Albeit a part of the “outta site, outta mind club,” they’re very likely your potential customers.
FREE SEO Report – With or Without Consultation
With this free website and SEO check I will send you a report of the errors that Google may be counting against you: missing meta descriptions, missing website titles, 404s, duplicate content, and more. I’ll also let you know what keywords lead people to your website, and which websites on the internet are linking to yours (key to Google knowing your website is relevant). Send me an email saying you want an SEO check, and I’ll send you the information.
If you want to talk about your report and better understand it, I’m offering a 30-minute consultation. I’m good at talking (as my sister tells me), but being the “sales lady gurl boss” (or whatever people are saying these days) isn’t really my favorite thing — so if you don’t want me to talk at you — that’s fine too. I bet you have a friend or cousin who does SEO, but regardless, we’re here to help add value to your website within your beverage marketing strategy.
Contact us today with your Name, Email, and URL of your website for a FREE SEO and Keyword check.