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On January 12, 2019
How to Get Your Distillery Mentioned on One of the World’s Top Drink Websites
It’s easier than you think to get a mention on a top ranking website. Getting a mention on one of these websites is not only gold when it comes to clout, it’s excellent for helping you come up in Google searches.
But first, here are the world’s top drinks websites via Difford’s Guide:
A mention on a top ranking site is great for your domain authority
Think of domain authority like a credit score. The higher the domain authority, the more likely you are to benefit.
Domain authority is a metric used for rating a website on a scale of 1-100, (100 being the best and 1 being the worst). So the higher the domain authority of a website, the higher its ranking in search engines. When they mention you — it positively affects your domain authority meaning your more likely to come up when a potential customer is searching related keywords.
How to get a mention on a drink website
Usually, you would have a PR firm pitch about your business to a writer who then interviews you. But if you don’t quite have the budget for PR yet there are still ways to get a mention. Many drink related websites have directories where you can add your distillery. The more mentions of your distillery’s website, the more Google considers your website to be a relevant website on the internet. For instance, Liquor.com, the 6th most visited website has an area on its website where you can submit your brand. You can include a bio, your products, and photos. Another reason this is important? Bartenders read publications like Liquor.com. Here are a few more ways to get your name out there without landing a feature story:
- Brand pages or directories (Liquor.com)
- Advertising or sponsored content (like VinePair that reaches 24.6 MILLION people monthly)
- Distributor article (like BevMo’s Libation Library)
- Submit a press release (to a site like The Drinks Business)
Need help gaining exposure for your brand on the internet? Contact High-Proof Creative today: highproofcreative@gmail.com.