On September 20, 2023

The Power of Experiential Marketing for Craft Beverage Companies

In the ever-evolving world of craft beverage marketing, where authenticity and connection are key, brands are continuously seeking innovative ways to engage with consumers. Crafting experiences that resonate with your audience, tell your brand’s story, and create lasting memories can set your brand apart. Welcome to the world of experiential marketing activations, where craft beverage […]
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On July 26, 2018
By Karen |

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]
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