On September 27, 2019

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand

You’re probably aware that one of the most effective and low-cost ways to market your brand is through social proof. Social proof is the reassurance to your potential customers that your product is desirable by other people, especially influencers and experts. A free way of providing social proof is through user-generated content, such as sharing […]
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On February 22, 2019

Necessary Evil or Risky Business? Influencer Marketing for Alcohol Brands

Navigating the world of hashtags, geo-targeting, and the trending social climate, changes with every new wave of customer-driven fads and big-business campaigns. The reach of social influencers is growing like wildfire, spreading into every industry, leaving no spot untouched. The role of social influencers in marketing is predicted to expand so vastly by 2020 that you […]
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