On December 14, 2023

2024 Social Media Trends for Liquor Marketing

You’ve been concentrating on crafting your rums, vodkas, gins and whiskeys for the next year. As a result, you’re probably not paying a ton of attention to social media updates. That’s what we’re here for! As a liquor marketing company, we’ve had our finger on the pulse of social media platforms, trends and upcoming changes. […]
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On October 25, 2022

How to Enter a Spirits Competition and Win a Medal for Your Liquor Brand [UPDATED FOR 2022-2023]

And the winner is … your distillery! Earning recognition from expert judges in the craft distilling industry is not just a dream come true, it’s also a part of a smart beverage marketing strategy. Third-party endorsements, like medals and awards, extend your reach to new customers and give your products more clout in the market. […]
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On September 26, 2019
By Karen |

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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On February 22, 2019

Influencer Marketing for Alcohol Brands

Navigating the world of hashtags, geo-targeting, and the trending social climate, changes with every new wave of customer-driven fads and big-business campaigns. The reach of social influencers is growing like wildfire, leaving no industry untouched. The role of social influencers in marketing has exapanded so vastly by 2020 that you can’t afford to not use […]
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