On September 26, 2019
By Karen |

Marketing Your Liquor: What We Mean When We Say “Campaign”

As creatives, we often throw around buzzwords. One buzzword you’ve probably heard as a brand owner is “campaign.” Sometimes when we say “campaign,” we’re talking about a visual campaign and sometimes it’s a paid social campaign. It really gets nutty when we combine both styles of campaigns. Here’s a breakdown of the two campaign styles […]
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On August 6, 2018

How to Improve Your Instagram Game with Micro Content

If your craft beverage company is looking to really grow your Instagram followers and move past the daily product shots, here’s how you can step up your current posting with micro content. Start with photos that users resonate with. One way to connect with followers is to provide useful content right on Instagram along with […]
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On July 26, 2018
By Karen |

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]
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On July 16, 2018
By Karen |

4 Ways to Spruce Up Your Distillery Tasting Room

In some states like Oregon (also home to High-Proof Creative), tasting room vibes are bit more “in-and-out,” meaning people sample their way through a flight, hopefully buy a bottle, and then head out. Maybe you have less of a focus on aesthetics, and more of a “here you are among the barrels sipping our whiskey” […]
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On July 4, 2018
By Karen |

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that booze proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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