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On October 10, 2022

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]
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On September 19, 2022

8 Craft Distillers Share Their Guilty Pleasure Cocktails

In order to distill the finest craft spirits, craft distillers source fresh-grown ingredients from around the world. They handpick botanicals, partner with neighboring farmers to incorporate locally grown grains and get incredibly picky about everything from honey to orange zest. With all that attention to detail happening in the distillery, you’d think these distillers only […]
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On August 11, 2022

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients.  Every designer, of course, grooves in their own way, finding inspiration in different […]
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On May 9, 2022

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]
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On August 3, 2020

Understanding Influencer Marketing

Influencer marketing campaigns are an integral part of any marketing strategy–they basically function as word-of-mouth, but faster. You can get better results from influencer marketing than you can from traditional advertising–a post from a trusted influencer can come across as a trusted recommendation from a friend, and leads more directly (and quickly) to sales, brand […]
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On February 28, 2020
By Karen |

How Full-Service Marketing Agencies Can Save You Time and Money

If there’s one thing I learned about distillery ownership in all of the years I spent writing about distilleries, it’s that beverage proprietors somehow have more hours in the day than the rest of us. I also learned you CAN mix alcohol types, and Navy Strength gin is amazing, but that’s all for another day.  […]
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