On December 26, 2023

When to Hire A Distilling Business Consultant

New and existing craft distilleries both face operating challenges as they launch and grow their businesses. During those times, an experienced consultant offers powerful guidance and support. Their expertise helps bridge the gaps any distillery may trying to jump over themselves, allowing the business to focus on other priorities. As a liquor marketing agency, we’ve […]
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On February 16, 2023

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs.  This phenomenon has always been a factor in alcohol marketing to a […]
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On October 10, 2022

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]
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On September 19, 2022

8 Craft Distillers Share Their Guilty Pleasure Cocktails

In order to distill the finest craft spirits, craft distillers source fresh-grown ingredients from around the world. They handpick botanicals, partner with neighboring farmers to incorporate locally grown grains and get incredibly picky about everything from honey to orange zest. With all that attention to detail happening in the distillery, you’d think these distillers only […]
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On April 28, 2020

5 Easy Low-Proof Cocktails to Share with Your Followers

Due to COVID-19 and the #stayhome #stayinside guidance, alcohol sales have increased significantly as consumers are generally drinking at home more than usual. The bigger brands are seeing increases but it’s a little more difficult when it comes to getting craft products in front of customers. However, as the quarantine continues and becomes the “new […]
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On July 16, 2018
By Karen |

4 Ways to Spruce Up Your Distillery Tasting Room

In some states like Oregon (also home to High-Proof Creative), tasting room vibes are bit more “in-and-out,” meaning people sample their way through a flight, hopefully buy a bottle, and then head out. Maybe you have less of a focus on aesthetics, and more of a “here you are among the barrels sipping our whiskey” […]
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