On January 4, 2024

How & Why Do Distilleries Source Grain Neutral Spirits

Craft distilleries often save time, money and resources by sourcing goods and services through vendors. One such good: grain neutral spirits (also known as GNS), a mass-produced distillate that can be used as the versatile base for a variety of liquors. Sometimes called neutral grain spirit (NGS), it allows distillers the freedom to focus on […]
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On February 16, 2023

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs.  This phenomenon has always been a factor in alcohol marketing to a […]
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On September 19, 2022

8 Craft Distillers Share Their Guilty Pleasure Cocktails

In order to distill the finest craft spirits, craft distillers source fresh-grown ingredients from around the world. They handpick botanicals, partner with neighboring farmers to incorporate locally grown grains and get incredibly picky about everything from honey to orange zest. With all that attention to detail happening in the distillery, you’d think these distillers only […]
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On August 17, 2022

Taking a Spirits Brand from Concept to Launch

Based along Florida’s scenic route that hugs the Gulf Coast, 30A Distilling Co. crafts rum, vodka and bourbon. The brand aims to celebrate the communities along the route with high-quality products.  Taking a brand from the concept phase to launch requires planning, strategy, design and content. It calls for a careful mixture of creativity and […]
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