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On October 10, 2022

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]
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On September 7, 2022

6 Woman-Owned Gin Distilleries to Visit Before the ADI Craft Spirit Conference

This month, the American Distilling Institute kicks off its annual Craft Spirit Conference & Vendor Expo in St. Louis from September 14 through 16. As always, spirits industry pros and experts gather for the event and get all the info they can around craft distilling, liquor innovations, new techniques and updated equipment. The 2022 event […]
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On August 11, 2022

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients.  Every designer, of course, grooves in their own way, finding inspiration in different […]
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On May 9, 2022

Launch Your Spirits with a Mobile-First Strategy

Not everyone out in public who is looking at their phone is on a dating app. They may be researching a product, especially in liquor stores and restaurants: 81 percent of people research a product online before making an in-store purchase, according to GE Capital Retail Bank’s second annual Major Purchase Shopper Study. Since nearly […]
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On December 18, 2018
By Karen |

Why a Digital Press Kit is Essential and What to Include

Remember when the first article about your company went to print? Not only can press be excellent for business, it validates all of your hard work. If you’re interested in receiving more press — because of course you want more press — there are a few things you can do before hiring a public relations […]
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