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On May 16, 2023
By Clare Goggin Sivits |
In Branding, Cocktails, Distillery, Marketing, Tasting Room

6 Ways to Boost Alcohol Marketing Strategy This Summer

Summer means warmer weather, flip-flops, pool parties and barbecues. It’s also an excellent opportunity to sell more craft spirits with an updated alcohol marketing strategy. From Memorial Day weekend through Labor Day, the alcohol marketing possibilities are endless. If you’re considering the many ways to market your spirits throughout these hot days, we’ve got you […]
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On February 16, 2023
By Clare Goggin Sivits |
In Branding, Content Marketing, Distillery, Marketing

Why Your Distillery’s Values Matter and How to Share Them

Your target customer believes deeply in their values, whatever they may be. Even an average whiskey drinker has strong convictions about one thing or another. And recent research shows that more than 82 percent of consumers seek out brands whose values match theirs.  This phenomenon has always been a factor in alcohol marketing to a […]
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On October 10, 2022
By Clare Goggin Sivits |
In Ads, Branding, Digital Marketing, Distillery, Marketing, Tasting Room

6 Real World Marketing Efforts to Bring People into Your Tasting Room

It happens every single day. Distillery tasting rooms open their doors, ready to welcome visitors and serve samples of craft spirits. Customers come from all over — across the country or maybe just down the street — to get a taste of their favorites. But how did they discover this gem of a tasting room? […]
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On September 7, 2022
By Clare Goggin Sivits |
In Distillery, High-Proof Creative, women in distilling

6 Woman-Owned Gin Distilleries to Visit Before the ADI Craft Spirit Conference

This month, the American Distilling Institute kicks off its annual Craft Spirit Conference & Vendor Expo in St. Louis from September 14 through 16. As always, spirits industry pros and experts gather for the event and get all the info they can around craft distilling, liquor innovations, new techniques and updated equipment. The 2022 event […]
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On August 11, 2022
By Clare Goggin Sivits |
In Branding, Design, High-Proof Creative, Packaging

A Day in the Life of High-Proof Creative’s Designers

Our graphic designers make us look good! Their days are jam-packed with designing liquor packaging, spirits label design, beverage brand logos, and other craft beverage branding pieces. We rely on their talent and skill to deliver art and style to our clients.  Every designer, of course, grooves in their own way, finding inspiration in different […]
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