6 Ways to Boost Alcohol Marketing Strategy This Summer

Summer means warmer weather, flip-flops, pool parties and barbecues. It’s also an excellent opportunity to sell more craft spirits with an updated alcohol marketing strategy. From Memorial Day weekend through Labor Day, the alcohol marketing possibilities are endless. If you’re considering the many ways to market your spirits throughout these hot days, we’ve got you […]

On November 29, 2022

By Clare Goggin Sivits |

In Distillery, High-Proof Creative

The 2022 Portland Craft Spirits Gift Guide for Distillers

The holiday season arrived and we’re making our list and checking it twice for all the craft distillers we know and love. As an alcohol branding company based in Portland, we have direct access to some of the highest-rated distilleries in the nation. They make for incredible gifts this time of year. Thanks to our […]

On July 29, 2020

By Claire Petras |

In Social Media

Liquor Advertising & Social Media Laws in California

Please note: We are not law experts. This is our interpretation of liquor advertising laws, which we follow for our clients based in California. Liquor laws! Sigh. Not the fun part of running a distillery. But when it comes to marketing your distillery and products, it’s necessary to understand the liquor advertising laws of your state, […]

On July 26, 2018

By Karen |

In Marketing

DISCUS Guidelines for Alcohol Advertising

It’s all fun and games, until we accidentally market booze to a minor. The Distilled Spirits Council of the United States (DISCUS) issues guidelines for responsible alcohol advertising and marketing on social networking sites and other digital communications platforms. Do you know all of the requirements? Here’s a little refresher! Digital marketing communications are intended […]