How to Build a Brand


In 2021, the spirits brand 30A Distilling Co. was a concept developed by Brian Rabon when he came to High-Proof Creative to help him launch the brand. With the goal of introducing a spirit crafted for the communities along Florida’s scenic Route 30A along the Gulf Coast,  we brought the brand to life through a mixture of creativity and vision.

Our collaboration with Brian began with a branding workshop and extended into strategy sessions, design projects, research, storytelling, and other continuous efforts.

By the time the distillery opened its doors in May of 2022, we’d driven 5.7K visitors to the distillery’s website and grown their profile both online and off. Get the case study to see more about how we achieved this success.

Blue sand dollar logo for 30A Distilling Co features an outline of Florida's scenic route.


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The 30A Distillery Co. case study by High-Proof Creative is shown displayed on a desktop screen as well as a tablet.