RTD Cocktails hit the market with a bang in 2020 during Covid-19 lockdowns, filling a demand for high quality mixed drinks while bars were closed. As 2022 continues on, the category is holding strong with stratospheric projected growth. Demand for hard seltzer has leveled off, clearing the stage for the next wave of spirit based RTDs full of flavor and innovation, according to Drizly.

Spring is right around the corner! Ramp up for the next season with us March 8th & 9th in Louisville for the 2022 Craft Beverage Expo. Connect with us and other industry peers to talk business strategy and new ways to increase your reach. Find your community and define your brand at CBE.  

Build an online community.

Consumers are headed back to tasting rooms, but may still feel safer at home. Meet them where they’re at by developing a vibrant community online. Keep social engagement up and host virtual events to keep fans of your brand engaged. From creating a Facebook group to running a Zoom cocktail class, there is a myriad of ways to activate online. Promote your digital happenings via social channels, web promotions and on-premise via printing on menus. 

HPC client Solento is growing in the world of premium tequila! Through writing thoughtful blogs and creating on-brand content, we’re aiding their team in expanding their audience. Since joining up with HPC, the brand has increased awareness and consumer education. Read our recent blog for Solento ‘Why Choose Organic Tequila?’ to learn more about their high quality and award-winning spirits.

Need some all-around visual inspiration or a new vibe for your marketing assets? Check out ‘Collections’ by AdobeStock. We love this collection of CGI images and animations from the world’s leading digital artists. For more inspo, check out Unsplash’s Beautiful Pictures of the Week

How to navigate social media.

Be on top of alcohol advertising restrictions. When it comes to branding and marketing across social media platforms, there are laws and codes of conduct that regulate how spirits brands advertise online. Stay ahead of the game by reading our blog on navigating the rules to make them work for you. 

Stand out on social with custom GIPHY stickers for Instagram! Stickers are an eye-catching way to make your IG stories pop. Available to anyone on the platform, reach new audiences as users engage with your stickers. Let us animate your logo or create new on-brand graphics for a bespoke sticker set! CONTACT US


WELCOME TO OUR WORLD. Follow HPC on social for tips, tricks and ideas, and don’t hesitate to reach out for alcohol branding and marketing! Copyright © 2022 High-Proof Creative, All rights reserved.

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