Aperitivo Comes to AmericaLow ABV is the trend of the summer. The much loved Italian tradition of Aperitivo, a laid back time for drinks before dinner, is sweeping the US.. Featuring vermouths as the base of cocktails and spirits as modifiers, drinking many low ABV cocktails over an extended period of time has become an effective strategy for retaining guests. From lush spritzes to 50/50 martinis, this rising tide complements a national shift towards moderation while still having fun!

HPC Strikes Gold at the John Barleycorn AwardsThe prestigious John Barleycorn Awards recognizes innovative distilleries, writers, designers and marketers. Our design work for the Side Hustle Brews & Spirits website was awarded a gold medal! 
Overhauling the Side Hustle website included a complete redesign and content refresh, including animations, copy writing and a logo update. Ready to create a stand out web presence? Contact us today to get started.

Invest in Paid Social

The right cocktail of content in front of the right mix of customers is worth an investment in paid social!Sure, it’s free for your spirits brand to have a presence on Facebook, Twitter, Instagram, LinkedIn, and TikTok. But your posts reach a little further when you’re willing to put some money behind them. For a small price, your distillery can reach even more of the people most likely to buy a bottle —or four!Ad tools on social media platforms offer effective ways to target customers. An effective strategy is to build an audience of individuals following your competitors. You can also narrow them down by age, location, interests, and even job titles. If you have customer emails, you can even build a lookalike audience based on that data. With the right audience to target, you’ll get a lot of bang for your buck in engagement, audience growth, traffic — or whatever your advertising goal may be.

Connect Through Women in Distilling
There’s little data out there, but what’s out there says that fewer than 1% of U.S. distilleries are owned by women. As we know, data can be interpreted in many ways. Often what people outside of the distilling industry hear when they hear this data is ‘there aren’t many women in distilling.

Karen Locke, the founder of High-Proof Creative, knew there were in fact, many women in distilling after having spent nearly 10 years writing about the spirits industry. That’s why she created Women in Distilling — to highlight women and marginalized people in distilling. Join the map today.
Front Porch TeasEver wonder what the sunset tastes like?

We collaborated with Front Porch Teas to manifest relaxation and vacation vibes into a label design. It’s a look that consumers are drawn to and we’re excited to see it hugging the brand’s cans! As RTDs continue to sweep the market, eye-catching packaging can help yours stand out in the crowd.

Reach out for a consultation to make your mark.
Use Data To Map Your Craft Spirits Distribution

Go where the demand is! That’s easier said than done for many craft spirits brands. Small distilleries have to be picky about where they distribute their spirits. But any good business still wants to put products in the hands of customers who will buy them. The challenge is figuring out where those customers are. Small-Batch Maps has a solution for that!When crafting small batches of whiskey, gin, vodka or other craft spirits, it’s important to be strategic about taking the next step with distribution. When considering where to take its spirits, a distillery always benefits from more data.Rather than flooding markets with spirits just to test the waters, distilleries can be more strategic. With Small-Batch Maps, these craft spirits businesses draw intel about who’s looking for their product and where. Sign up now.

In search of an alcohol marketing agency? We’d love to work with you! Book Free Consultation


High-Proof Creative1017 S.W. Morrison Street #316
Portland, OR 97205Add us to your address book

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