|Go Green to Sell More Spirits!
A growing number of consumers look to spirits producers’ sustainability practices prior to purchasing. In fact, 48 percent of customers report being influenced by how a distillery incorporates green and renewable production methods. As we inch toward a new year, it’s a good idea to consider how your distillery works in sustainable ways — and how to market that to your customers organically.
Interested in marketing your sustainable distillery? Let’s connect.
The American Distilling Institute has been spending OND celebrating the winners of their 2022 International Spirits Competition. Every trophy winner will be featured on their Instagram page by the end of the year. Head on over to see all the big winners and find out what makes them award-winning spirits.
|Put It On Film!
Even as we look forward to 2023 and beyond, video continues to reign supreme. Right now, Reels take precedence on Instagram. The platform wants users to post more videos so Reels are getting more attention. Your liquor marketing strategy can take advantage of this by planning and filming more Reels to showcase your distillery and your spirits.
If you want to start showcasing your brand on film, set a time to discuss your options with us.
Boost your distillery’s social media presence! At High-Proof Creative, we offer comprehensive social media strategy, content and reporting. Choose from three different packages, each designed to meet the specific needs of liquor companies. Not seeing what you need? Contact us and we’ll customize a plan just for you.
|Riding high with this new bottle design! We collaborated with Side Hustle Brews & Spirits to design these incredible spirits bottles. Inspired by the architecture of the UAE as well as the gorgeous camel beauty pageant winner, we developed an aesthetic that embodied the desert country’s sensibility while representing the US-sourced ingredients distilled into the final product.
|Blend digital marketing with real-world efforts for success!
It’s an up-and-coming platform for marketers but should distilleries consider it for alcohol branding? The app presents a number of challenges and raises a lot of ethical questions as well. We take a closer look at all everything a distiller needs to think about when TikTok-ing and, in the end, whether or not it’s worth the investment.
Read more about navigating the world of TikTok as a spirits brand here.
We’d love to be your alcohol branding company of choice. Book a consultation with our founder, Karen Locke.