APRIL 2022 NEWSLETTER |
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Drinking In Is The New Going OutOne pandemic perk? Home bartenders honed their skills and a new generation of amateur bartenders are influencing cocktail trends. Unlike beer and wine, spirits consumption is skyrocketing both on and off premise, with many thanks to the rise of the home bar. Connect with your customers by providing cocktail recipes featuring your products to make for their at-home happy hour! Reach out for help with cocktail development. |
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Work with a full-service Creative Agency If there’s one thing we’ve learned about distillery ownership in all of the years we’ve worked in craft beverage, it’s that beverage proprietors somehow have more hours in the day than the rest of us. Owning and operating a distillery takes a special kind of person — you are constantly juggling tasks and wearing every hat. There are plenty of liquor marketing companies, but there’s only one High-Proof Creative. Learn more about how working with High-Proof can save you time and money. |
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Activate Your Brand In Your Community Local pride acts as a strong force when it comes to spirits marketing. People feel a bond to the distillery down the street — or the one in the next neighborhood over. Marketing your place and city of production instills a sense of authenticity. Check out our blog for ideas on marketing your products locally! |
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