| APRIL 2022 NEWSLETTER |
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| Drinking In Is The New Going OutOne pandemic perk? Home bartenders honed their skills and a new generation of amateur bartenders are influencing cocktail trends. Unlike beer and wine, spirits consumption is skyrocketing both on and off premise, with many thanks to the rise of the home bar. Connect with your customers by providing cocktail recipes featuring your products to make for their at-home happy hour! Reach out for help with cocktail development. |
 High-Proof in Louisville!We had an excellent time connecting with craft beverage brands and industry experts in Louisville last month at the Craft Beverage Expo! Highlight of the trip? CBE’s Women in Craft, which included an entire day of speakers and a networking lunch with female movers and shakers in the craft spirits world. |
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| Work with a full-service Creative Agency If there’s one thing we’ve learned about distillery ownership in all of the years we’ve worked in craft beverage, it’s that beverage proprietors somehow have more hours in the day than the rest of us. Owning and operating a distillery takes a special kind of person — you are constantly juggling tasks and wearing every hat. There are plenty of liquor marketing companies, but there’s only one High-Proof Creative. Learn more about how working with High-Proof can save you time and money. |
 Make way for the new kid on the block! 30A Distilling Co has officially launched. Based in Santa Rosa Beach, FL, 30A produces craft spirits that capture the essence of their home on the Emerald Coast. High-Proof has worked with 30A extensively, from a branding workshop where we designed their logo and label, to web design and now social media management. After many hours behind the scenes, we’re so excited to see this brand launch! |
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| Activate Your Brand In Your Community Local pride acts as a strong force when it comes to spirits marketing. People feel a bond to the distillery down the street — or the one in the next neighborhood over. Marketing your place and city of production instills a sense of authenticity. Check out our blog for ideas on marketing your products locally! |
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